Charlottesville hotels seeing reservations spike ahead of UVAâs in-person graduation Hotels in Charlottesville say the University of Virginiaâs decision to hold an in-person graduation ceremony will be huge for business -- and theyâre already starting to see an impact. (Source: WVIR) By CJ Paschall | April 12, 2021 at 7:56 PM EDT - Updated April 12 at 7:56 PM CHARLOTTESVILLE, Va. (WVIR) - Hotels in Charlottesville say the University of Virginiaâs decision to hold an in-person graduation ceremony will be huge for business -- and theyâre already starting to see an impact. Increased vaccinations and a return to travel are boosting sales this spring as the hospitality industry starts a slow crawl back to recovery.