Chicken wing shortage? Another strange pandemic complication MACKENSY LUNSFORD, Asheville Citizen-Times FacebookTwitterEmail ASHEVILLE, N.C. (AP) — If things get worse, Rich Cundiff said he’ll have to start listing wings on the menu at “market price.” He was joking, but the pressure on chicken prices is real. Wings represent about 20% of the business at Cundiff’s Rocky’s Hot Chicken Shack restaurants. The price of chicken in general has been unstable, but cost on wings spiked 56% last quarter, he said. Value is a big part of his chicken restaurants’ model, so Cundiff has been reluctant to pass the price hike along to consumers. “Basically everyone I know is raising prices, and we have not done that in a couple of years,” he said.