2 February 2021 3 min read As the industry grows and changes many people and brands have questioned whether the traditional CMO has run its course. Duncan Barrigan outlines the evolution of the Chief Growth Officer (CGO) and poses the question – does this mark a fundamental shift in the role of marketing? Historically, executive teams have included a Chief Marketing Officer (CMO) working to grow the company alongside others such as the Chiefs of Finance (CFO), Chiefs of Operations (COO), and, in some industries, Chiefs of Revenue (CRO). However, in recent years we’ve seen the Chief Growth Officer (CGO) emerge as a new evolution of the traditional marketing role.