Chip aisle up in flames: Countdown fire possible TikTok gone wrong Chip aisle up in flames: Countdown fire possible TikTok gone wrong Fri, 7 May 2021, 1:53PM A fire that broke out at a West Auckland supermarket is being treated as arson - and it is thought it may have been part of a global social media craze. A staff member at the Countdown Henderson spoke to the Herald about online videos where packets of chips are set alight. The challenge has appeared on popular social media app TikTok and which has resulted in at least one large supermarket fire in the US already.