Choice group launches AlphaBee platform for long term investors ANI | Updated: Mar 10, 2021 16:51 IST Mumbai (Maharashtra) [India], March 10 (ANI/PRNewswire): Choice group - a financial conglomerate that has launched AlphaBee, a platform focused on long term investment to help investors make informed decisions while deploying their hard-earned savings into stocks. With the end goal of any capital market investment is creating Alpha, which means return generated over the benchmark, the platform is launched with the objective of helping those investors, who find it difficult to beat the benchmark returns while investing in Individual stocks in the long run. "While the pandemic had seen a rise in new Demat accounts across stock brokerage houses, only 10 per cent of these accounts are seen being active after a six-eight month period, which indicates individuals' behaviour towards trading rather than investment and losing upon the dividends of compounding due to lack of patience and discipline," said Kamal Poddar, Managing Director of the BSE-listed Choice International Ltd - the listed entity of the financial conglomerate.