Christmas toys: collectability a big factor What should parents watch out for in the world of toys this season? 16 December 2020, 8:00am by Laura Calleja LOL continues to dominate the toy market, and the companies new OMG Dolls are a big ticket item this year So what should parents watch out for in the world of toys this season? Stephania Buhagiar, marketing and commercial executive for Junior Toy Stores, says that LEGO, the all-time classic, is doing especially well this Christmas season. “LEGO is an all-time favourite, but this year given the fact that people are staying inside more than previous years, they are looking for toys with higher play value. Which means kids spend a longer time playing with the toys.”