If the Government’s smokefree action plan does not adequately elevate nicotine vaping as the much safer alternative, then cigarette smuggling will become a bigger problem at New Zealand’s border, says a leading Kiwi Tobacco Harm Reduction advocate. Her comments follow a media investigation which revealed Customs is currently seizing around 125,000 smuggled cigarettes and 155 kilograms of loose tobacco every month. New Zealand Customs describes it as a lucrative market. In fact, it’s thought to be eight times more profitable than cocaine – and one which has attracted organised crime. Large scale, commercial-grade cigarette smuggling operators are now well established.