CinemaLive launches a masterclass on the management of exploitation rights CinemaLive's CEO Alessandro Costantini In March, the European Producers Club published a “Code of Fair Practice for VOD platforms commissioning new works (originals) from independent producers” (read our article), a four-point document which lists the key requirements for a positive relationship between producers and financial backers. The code places an emphasis on the “rules of engagement” and on the ultimate aim of preventing independent producers from being reduced to mere “service providers” at a time when the market is experiencing rapid acceleration (1.1b subscriptions to online video services were recorded worldwide in 2020, according to a report by Motion Pictures Association) and individual European states are having to adjust their regulatory frameworks.