CIRP Analysis: In Q1-20, Apple's iPhone 12, Pro and Pro Max

CIRP Analysis: In Q1-20, Apple's iPhone 12, Pro and Pro Max Models accounted for 61% of iPhone Sales


CIRP Analysis: In Q1-20, Apple's iPhone 12, Pro and Pro Max Models accounted for 61% of iPhone Sales
A new analytical report published by Consumer Intelligence Research Partners, LLC (CIRP), covers Apple's iPhone performance in their second fiscal quarter of 2021 (calendar Q1). CIRP found that the four new iPhone 12 models (12, 12 Pro, 12 Pro Max, and 12 mini) accounted for 61% of US iPhone sales in the quarter. iPhone 11 had the largest share for a single model, at 24%.
 
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Josh Lowitz, CIRP Partner and Co-Founder: "In the first full quarter of availability, we now see how consumers prefer the full-size iPhone 12 and 12 Pro models, and legacy iPhone 11, avoiding iPhone mini and SE. The iPhone 12 models, including the base, Pro, and Pro Max, all garnered decent share, divided relatively equally among hem, including the highest-priced iPhone 12 Pro Max with 20% of sales. This improved on how the iPhone 11 Pro Max models performed a year ago, when it accounted for 13% of sales. Still, iPhone 11 actually had the largest share of any single model, suggesting consumers find its price point and form factor attractive. iPhone 12 mini and SE had the smallest shares of all models, and both decreased share relative to the December 2020 quarter."

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