Citrus cartons unveiled for Lunar New Year The 2021 Lunar New Year celebration begins February 12 and to mark the start of the Year of the Ox, Classic Harvest is joining in on this message of hope and health. New this year, Classic Harvest is introducing cartons for Navels, Cara Caras and mandarins which depict not only the Ox, but all 12 of the traditional Zodiac animals. The Lunar New Year, originally celebrated in many east Asian countries, has gained popularity throughout the world due to its positive messages and cheerful traditions. “We are excited to introduce this tribute to the Lunar New Year,” said Jennifer Westerhoff, executive vice-president. “Following this strange year of uncertainty, we wanted to create a positive and upbeat store-ready display that everyone can enjoy.”