Clarify rules on gun ownership Advertising Association president Julie Harris described the ad as being "in poor taste." Commissioner of Police Gary Griffith went further, asking gun dealers not to advertise. Mr Ali said the advertisements targeted owners of firearms user’s licences (FUL), but the message was unfortunate in a society plagued by gun violence and a disturbing gun murder count. More worrisome was the range of weapons on show, including semiautomatic rifles designed not for self-defence or hunting, but for high-powered armed response. It's chilling to consider what the market might be for these guns beyond the police service, the armed forces and security firms.