Cloud Gaming Is Changing Everything According to Microsoft’s GM of Cloud Gaming James Gwertzman, the infrastructure being laid today is bound to create more opportunities in the future. Content creation and distribution will become more seamless and cloud gaming will allow developers to go beyond what was possible before. Microsoft’s Project xCloud is the beginning of this process and it’s available through an Xbox Game Pass Ultimate subscription which brings the Game Pass lineup to mobile through the cloud. “We have a number of ‘industry priority scenarios.’ It doesn’t roll off the tongue, but they’re things that we think the industry really cares about today that may be pain points that we’re trying to help with. The first one on our list of five is to accelerate game production with the cloud,” said James Gwertzman. “This act of content creation, once you have it in the cloud, distribution becomes more fluid. We see this with xCloud. It started out as just racking Xboxes in datacenters and streaming it.”