Were creating a jawdropping new world that represents or largest singlethemed land expansion ever. The two 14acre parks in the work, will both feature rides on the force awakens, as well as the flight of the mihm falcon. No disneys updating the popular Jedi Training cad me. These star wars plans not only show disney is make the most of the acquisition of lucasfilms back in 2012, but they also highlight the longterm Growth Opportunity particularly of of the u. S. Parks. He says this will give leverage to raise prices, and says it will add up to a doubledigit Growth Opportunity in the launch year for these new attraction, crockett saying it also helps alleviate investor concerns about the durability of the traditional tv business. Now, plus after spending billions overseas to build a new shanghai park, which is set to open next year, shifting the focus back here to the u. S. Will help disney stayed ahead of university, which has been pouring billions into its new rides including a harry potter world. Julia, thank you very much. It may be the boldest analyst call of the day, shares of tesla moving up now, about 3. 5 , Morgan Stanley naming it at this time top pick of all. Morgan saying that tesla is uniquely positioned to dominated market for Autonomous Vehicles and connected cars. Tesla shares up almost 15 this year. Should you buy the stock . Well debate that, folks, in the next hour. Meantime, to the wildfires out west, firefighters are battling fires up and down the west coast. Fire erupted late sunday afternoon in northern los angeles county, quickly spreading and burning several structures to the ground. Wow. In chelan, washington, destroyed dozens of homes and businesses in the central part of the state. Thats where we find lee an gregg with the latest. Reporter the fire has grown to more than 56,000 acres and has destroyed approximately 75 businesses and other structures, including this warehouse behind me, an Apple Processing plan that employs 800 people, and its the beginning of the busiest time of their year. Six helicopters and fixedwing aircraft are joining in the battle, along with National Guard personnel. Resources of strained because of so many major fires now burning in the west, in idaho a fire has burned approximately 50 homes and 75 structures. In oregon, another major fire has destroyed more than 25 homes and officials expect that number to grow. Also, major fires burning in california and in montana. Again, today efforts will be on the ground and in the area to try to save homes and move toward containment of these fires. Im leanne gregg, back to you. More hot weather ahead. Jen carfagno has the latest. Weve had two days of 90plus heat in new york city, well get another one. The ridge of High Pressure hassh but they winds out of the south bringing in the higher humidity air is what is making it uncomfortable. So we have both, the heat and the humidity. Temperatures going up to 92 in new york city. New york city thinking only 88 degrees. We wont be able to say technically the heat wave is in progress. It will still be pretty uncomfortable out there. Nine days of 90plus so far this year. Thanks to you, jen. Stocks meantime wiping out their losses made earlier. The s p 500, take a look at this, trading above the 50day moving average. If it closes above the 50day, it will be the First Time Since august 10. Also oil cutting its losses, but still under pressure. Wti crude had been down almost 1 . Ty . Melissa, is the u. S. Economy facing a slowdown . New dada on u. S. Manufacturing, raising some red flags, but the housing data flashing green to a rate hike. Our senior economics reporter Steve Liesman is here to untangle it all for us in the context of the data dip if youre not confused, youre not paying attention the the debate over the fed raising rates reaching a new lovell as the temperatures rise in august. Lousy manufacturing data this morning in the form of the big negative print for the empire state manufacturer, but Homebuilder Confidence soaring to a tenyear high. Add that to the continued conundrum growth in jobs or low pressure the inflation data is not rat the fed looking for some improvement, so new deflationary impulse also come from the stronger dollar, which comes from the chinese devaluation, lower Commodity Prices and lower oil prices, but better growth data. Q3 runnings a bit above trend. All of that makes the fed minutes and inflation the most significant releases, but dont force, a lot of what were talking about has happened since that fed meeting at the end of july. The cnbc rapid update running at 3 had the 4 for the second quarter, a numb her originally reported at just 2. 3. Just a bit above trend with a rain of 0. 7 to 3 . Not put it all together, and heres what theyre saying on wall street about the fed in september, right now over at jpmorgan we are sticking with our september call. Another company with the name morgan, Morgan Stanley. We believe they will decide to take a pass. They are sticking with their december call. The ragesing debate likely to continue in september. Lets talk about the newly appointed president of the dallas federal reserve. You just reported it within the last half hour or so succeeding richard fisher, certainly one of the most prominent members. Did you want to say outspoken . Now a cnbc contributor. Correct. Is the new guy cut from the same cloth as the old guy . In one sense for sure, a former investment banker. This guy was Robert Steven kaplan replacing richard finder will take place in september, was a former Goldman Sachs banker, also a management professor at harvard, written a bunch of books will leadership and management, been on cnbc discussion it. There he is, yeah. Been on a bunch of boards. The dallas fed at least the last two times, says somebody has come more from a private sector. He runs a nonprofit do you have to live in the region to be the president of the bank . My guess is he does not. Hes an associate dean at harvard. I dont believe thats a criteria. The way it works is that the local board or the distribute board nominates, its then approved by washington, so i dont think it requires a residency. Interesting. Steve, thank you very much. Terrific. Do dominic chu. The big air liar stocks are flying high. Another with the rest of the market they have been ticking higher, but watch names like southwest, american, jetblue, all up between 1 to 3 , trades you can see theyre all in the green, messilia. Back to you. Homebuilder confidence hitting record highs, but so are rental prices. W50e6g9 the real read on housing ahead. Plus oil plunging from here. What top analysts and strategists are telling us right now. Youre watching cnbc, first in business worldwide. If you cant stand the heat, get off the test track. Get the mercedesbenz youve been burning for at the summer event, going on now at your authorized mercedesbenz dealer. But hurry, offers end august 31st. Share your summer moments in your mercedesbenz with us. And i am a certified arborist for pg e. Ughes i oversee the patrolling of trees near power lines and roots near pipes and underground infrastructure. At pg e wherever we work, we work hard to protect the environment. Getting the job done safely so we can keep the lights on for everybody. Because i live here i have a deeper connection to the community. And i want to see the Community Grow and thrive. Every year we work with cities and schools to plant trees in our communities. The environment is there for my kids and future generations. Together, were building a better california. Welcome back to power. The Company Looking to diversify away from the traditional patent will thissing business. Pentair acquired and has been pushing the company to make deals. And reuters sis Williams Company is a target for a bid by smaller oil and gas, spectra energy. Williams put itself up for sale in june after rejecting a buyout bid. Tyler . Melissa, time now for the power lunch countdown housing edition. Diana olick joins us from michigan. Homebuilder confidence at its highers level. They have their swagger back, why . Reporter its because of confidence among consumers. Yes, it did bump up one point on the monthly sentiment survey, but that was enough to put it as a level not seen since november 2005. Whats interesting is current sales condition and buyer traffic both improved, but failed expectations over the next six months . That one stopped just flat. It had been improving. That may be because builders were a bit concerned about rising Interest Rates. Also whats still out of whack is that Builder Sentiment and Housing Starts usually move in conjunction with each other. They are way apart right now. We are still seeing very low Housing Starts even as builder confidence improves. Theyre happy about their build, just not building a lot more homes. Second topic is rising rents it appears they may be there to stay for a while. Why . Reporter absolutely, because there arent enough apartments. We talked about rents reaching record highs, occupancy reading record lows. Were told by zillow three quards of markets of not affordable, renters would have to pay more than 30 of their income. And thats considered unaffordable. Now suddenly youre seeing the multifamily Housing Starts improve, but its just not enough to meet that evergrowen not just demand from millenni s millennials. And theyre staying is renters longer. What does this mean for the market . Reporter it means were just not seeing the robust sales we want to see in this housing recovery. It used to be in the 70s a person would rent for about 2 1 2 years, now zillow is saying the average person is rending for six years before they buy the first home. As you said, they may still be living with their parents for a while, then they choose to rent, then they choose to buy. Its because millennials are waiting to get married and have babies, and those are the two triggers. And the high rents, theyre having trouble to saving for a down payment. Diania olick, thank you very much. U. S. Stock dividends have been on a tear, but is this coming to an en . S p damma projecting, barring a surprise like a google or berkshire hathaway, they will fail to keep the streak alive. Currently running behind the pace of the previous three years. You can get more on thistory on polyerlunch. Cnbc. Com. Estay laee lauder showing companys revenue did fall below some estimates, nearing its worst levels. Back over to you. Thank you, dom chu. A check out of oil prices. Prices are plunging back 20 to around sixyear lows. How low can it go from here . What wall street top analysts and strategists are telling cnbc. Morgan brennan is live in ohio. Reporter hey, melissa, take a look at this. This is csxs North Baltimore intermossal facility. They all the tout its not just the terminal we have that story when power lunch returns. Can it make a dentist appointment when my teeth are ready . Can it tell the doctor how long you have to wear this thing . Can it tell the Flight Attendant to please not wake me this time . The answer is yes, it can. So, the question your customers are really asking is, can your business deliver . But your stellar notebook gives hanyou the gumptionlc. To reach for the sky. Thats that new gear feeling. This week, these Office Depot Brand notebooks just one cent. Office depot officemax. Gear up for school. Gear up for great. I take prilosec otc each morning for my frequent heartburn. Because it gives me. Zero heartburn prilosec otc. The number 1 doctorrecommended frequent heartburn medicine for 9 straight years. One pill each morning. 24 hours. Zero heartburn. We heard about it with cars, now trains are getting martyr. Railroads are connecting sensors and software to cut down on delays, boost fuel fishes and ultimately run more trains. Morgan has more. Reporter thats right. Call this Rail Infrastructure 2. 0. Do not simply create new routes. Instead technology has to make the existing networks more efficient. Ge is launching the tier 4, and that was designed in part with big data in mind. It can help is including trip represent mizing. They about a Traffic Control system, optimizing is the meet and passing of different trains to make the most important to the fastest and to pay other strains to get a one mile an hour improvement for one customer is worth 200 million a year in save us to them. Reporter other companies so focusing on passenger railways as well. Including manufacturing smack lock motives for am track, adding communicationsbased technology to some subway lines out in new york city. Also implementing a storage unit on the trimet line that Captures Energy that is created when trains come to a stop, so siemens says a lot is just starting to come to the u. S. , including selfdriving trains, which is already working in paris and singapore. Another piece of automation thats being implemented here in the u. S. Is positive train control. This is a wifibased system that is being put in place by passengers and freight rail to identify all the trains on a network and interview, saying, if one cant be stopped by the conductor. Now, the Railroad Carriers are required, officially required to have ptc in place by the end of the year. Its questionable about how many carriers will be able to meet that dilled lines, but this is coming at an estimated cost of upwards of 10 billion just for this technology for the overall sector. Back to you. Morgan brennan, thanks for that story. Keeping an eye on oil, prices continue to fall. Are we headed for an oil price in the 30s . Jackie deangelis has the results of a cnbc oil survey. Good afternoon. This was an exclusive survey, the second time we did it, because we thought it was an important time to get the pulse of the industry. We polled analysts, traders, those investing in funds as well, to get their sense on where oil prices is going. We found a shift in expectations, for the short term were talking september and october, about two tlirds of the respondents told us they expected prices to range in the 30 to 40, so that is imminent. It tells us the bottom is not just in yet. We found more of the people polled are thinking prices will stay low for a prolonged period of time. They were looking to see the range of 30 to 50 in the longer term, where previously they were looking at 60 or 70. Quite a rebound in prices. When we asked what factors were most important, citi most of the respondents said it was a supply issue and theyre specifically looking at u. S. Production. Just behind supply was the dollar, especially because of what we have seen happening in the eurozone, you want to Pay Attention to that. A small group of people said you want to watch the technicals. Finally when it comes to u. S. Supply, 60 thought we were dws to flatline or rise by the ends of the year. If thought piece are correct, then that would be what keeps oil prices low for an extended period of time. At for that 3 handle, look out. It could be coming soon. Lets stay with the commodity right now, gold prices getting ready to close. Lets get a look at where they are right now, and well move to to silver, copper palladium and platinum. About a half percent, moving on to silver, copper, pa laidius and platinum, and there you see two are up, two are down. Copper and palladium a bit lower. Now, i am going to give you a check on the bond marks, that means that, of course, the bond yields have been declining just a big across the entire spectrum. The tenyear, which is the one most people look at most intensely, i suppose, because its tied to mortgage rates, there it stands at 2. 147 , the 30year a little under 2. 9 . That, folks is your bod report for a monday. Melissa . Liberty interactive, for buying zulily, the stock below its ipo price. Plus new lows are they now shaming flyers into buying more expensive tickets . That story is straight ahead. No students ever done the full hand raise in ap calc. But your stellar notebook gives you the gumption to reach for the sky. Thats that new gear feeling. This week, these Office Depot Brand notebooks just one cent. Office depot officemax. Gear up for school. Gear up for great. Hi, everyone. Here is your cnbc news updid i. The National LaborRelations Board overturns a historic ruling that gave northwestern Football Players the go ahead to form the nations First College athletes union. John kasich exchanging footballs with alabama governor bentley after bentley endorsed his bid for the presidency, the two appearing any alabama sports hall of fame. Thousands calling for the resignation of the president in their country. Its the third day of nationwide protests against her government. An emotional jason day before he takes the final putt. His score of 20 under par is the best in the history of the majors. He defeated jordan spieth, who is now ranked as the worlds top golfer. That is the cnbc update this hour. Congratulations to him. Thanks so much, see. Stocks are close to session highs. 17 jess 548, the s p 500 up by just about half a person at 21. 01. The nasdaq is the best of the three. Qvc announcing they will buy zulily. Heres dom chu with the look at the performance of some other ipos, and it could be a minksed back. Renaissance capital tracks a lot of these ipos, and they run an etf that track them. They took some stats, and this is why it becomes disconcerting. Earlier in the year and a little built beyond, we saw basically the Broader Market, the s p 500, well call that the Broader Market had been tracking fairly well. Since february, we see a nice sharp outperformance in recent ipos over the past couple years over the s p 500. Here on the righthand side of the screen, youll notice were back to about even a