Ten year steady, just south of 22, Industrial Production 15 minutes away we begin with wall streets record run stock futures mixed ahead of the open. Terror in london, 22 injured in an explosion on a london subway train during the rush hour commute and Facebook Advertising under scrutiny the social network revamping the selfservice ad byi inbuying pl. First up, the dow is aiming for another record high, a sixth straight positive session. The markets resiliency tested today. Retail sales fell unexpectedly in august by. 2, dragged down by autos. They couldnt isolate the effect of harvey on retailers then news of north korea firing that missile over japan for the second time into the ocean there will be Security Council meeting today. But on retail sales, interesting, nonstore, which is essentially amazon, down 11, the worst month since april of 14. Thats so out of whack with everything you hear. Lately the numbers i think have lost some degree of their validity i think by the way, i think the stock of gm, which was tells you more about what is going on in retail than anything i see, going on in buying and a lot of that is houston. I had the ceo of brunswick on yesterday, over the next 12 to 18 months, good piece about the adjustme a adju adjusters, theyll be getting money to buy new boats you get the auto money pretty quickly. The auto insurers are there with the checks i think almost all of the data we see is going to be overrun by the tremendous and we can keep so good you went to florida. The big stories are going to be florida and houston for the next two months i dont think people recognize, these are two growth areas, a lot of insurance money, like the federal government coming down there, giving you checks to that point, for example, today Credit Suisse cuts carnival to neutral. They say caribbean is almost 40 of passenger growth, passenger volume and maybe a quarter of the area was potentially severely damaged. I thought that was a really interesting piece. I happened to like that company very much. And theyre talking about oversupply, oversupply in boats. Cruise ships one thunging i would tell you, every time the stock had every time the company had a setback, they come through and solve it this story, st. Martin is where a lot of the ships go. There could be a bit of a slowdown mentioned this piece, mediterranean, barcelona terrorism. I dont think thats as important, but i do think that, yes, absolutely i should have figured that out yesterday when the caribbean, i didnt put two and two together. David has been pointing out we have been living in an absence of korea headlines since yesterday. This since fire and fury, they dont seem to have taken the message, right look, you have to hope they not, look, dont want to have them send these, but hope they get the trajectory right, geez im saying they get keep going over if it falls short, you have world war iii. You have big trouble. It is already big trouble. Although we have been talking about the absence of a Missile Launch, and the fact that the market has moved higher, generally, but this morning it doesnt seem to be having that much of an impact, almost as though i dont this is an overriding concern, one would expect. I was thinking if i were in the hedge fund business, i would be running two funds my regular fund, and i would be running my fund all cash and what would happen is after something happened, say, cash. Thats what those hedge funds do my algorithm said cash theyll get like a 200 million check from some endowment. This was a topic of debate. Is there a way to hedge. I dont know. I saw a tweet the other day that was brilliant. Which was what we needed to do was drop a million cell phones over there, overnight, just drop a million, let the people find out what is going on in the rest of the world because that country there was a new yorker guy on yesterday. Wow he said he would go again story is that important. I thought that was fantastic to have that guy were in some sort of weird existential moment i think the one thing that may have happened was not but the more they shoot missiles over people and countries that do business with china, the more china, who is not our friend on this, and favored exactly what has been happening, will be under pressure chinese do not want to see a unified democracy on their border, no way, no how. Right they will help us to a certain extent russians are actually being rather helpful to the north koreans. Or least reported to not be helping in terms of stopping what is going on. Remember, there is this period called 1950, 1953, russians, you should go watch the manchurian candidate, original version, frank sinatra, the russians and the chinese were are enemies. Why anyone thinks it has gotten better is beyond me. Kind of driving me crazy think the chinese, look, you go up to mcarthur went up there you go i think this administration does view the chinese as our came out against our adversary you have to wait for more to find out well see meanwhile, the story in london, British Police are investigating the explosion on a London Underground train during rush hour. They are treating it as a terrorist incident jena godfrey joins us with the latest. Reporter no deaths, we have 22 injured in hospital at the moment none are those are considered to be life threatening or serious most thought to be flash burns or some people injured in the stampede as they exit the train or the station in the last hour, we had the reports there was the British Transport Police called to kings cross station, in North Central london where there was a suspicious vehicle but that has been declared to be safe no further updates to that point of view either commentary, we heard in the last hour as well, from the mayor of london, sadiq khan he said there has been a perception that there has been a spike in terrorist attacks recently he said indeed it is not a spike, but should be considered more of a shift and he said, quote, terrorists have stepped up attempts to kill us in recent months now, this we will remember is, of course, the fourth terrorist incident we have had in the uk in the last six months and indeed we had some statistics released recently which show that the proportion of crime and arrests related to terrorism here have been on the increase looking over the past year, so statistics to june of this year. 379 terrorism related arrests were made, which is a 68 increase on the previous year. And of those arrests, around 50 were released with no further inquiry. So definitely a sense of insecurity around london itself. If you can see over my shoulder, a line of reporters and beyond that, Emergency Services all the way down the road, the fire brigades at the station in three minutes of the explosion being announced. And reported so very quick and very thorough reaction we have helicopters circling overhead since we first arrived. A feeling of concern throughout london turning to the governments response the Prime Minister theresa may is holding this afternoon a meeting of the National EmergencyResponse Committee that gets together whenever there is a an incident deemed big enough to be a National Crisis theyre meeting right now. As of now, the terrorism level remains at severe, not been increased yet. Ill hand it back to you. Thank you for that. Gemma in london covering that event. Equifax is continuing to feel the heat for that recent data breach that may have impacted as many as 143 million americans. Elizabeth warren and 11 other Democratic Senators have now introduced legislation that would stop credit reporting agencies from charging consumers for freezing access to credit files. You called for his ouster yesterday. Yeah. This is going to gain steam. I really think and the company the board has been silent. We have seen this time and again, boards need to be prodded before they take action. Elizabeth warren is not going to go away. It took a little while for wells fargo to realize that perhaps they couldnt stay the course. This is a company that uniquely seems to have no knowledge of what is really going on. Too early to buy the stock . Too early . Yeah. I think this one is frankly a little early thats our being thats one thing i think americans are tired of is this notion that a ceo has somehow not taken to task with internals. These boards that dont take action it is because the boards are faceless you look them up, you see these people, they used to be this, they used to be that, they retired from this, they retired from that, and they go about, they go to the supermarket, they go around town, they do their thing, and everybody should be saying what are you doing about that guy that is working the ceo . But doesnt work like that in america. Faceless people who think they can get away with not playing a role i dont know if i would be that strong. In this one i think a lot of Board Members take their positions very seriously but they are beholden to a large extent to whatever information is coming at them from the management team, in their board package, that theyre reviewing you have a right as a board member by the way to talk to anybody in the company about anything you want. But most Board Members dont undertake their enown efforts. Surrey marshall can call her friend at general mills, she was the general council, and sanger was the chairman of wells fargo. You got people there who are in cybersecurity, people who know cybersecurity very well. But what is going to happen is congress will call them. Congress will call some Board Members and then theyre going to get uncomfortable and take action there is a lot of responsible Board Members. The slow reaction to how this thing is handled has surprised me just surprised me. What surprised me, yesterday, there is not every company should have its reach response protocol you know fully in place at this point, it is like earthquake drills. Earthquake prep. Comes out of nowhere, no warning. You have to act fast. This is what we do when we find out and there should be 15 points on there, boom, boom, boom. We have cybersecurity ceos all the time all they tell us is you dont you cant believe how Unprepared Companies are. And equifax, thats about trust, right . They know they know exactly what i dont want the bad guys to get is there anything more than what they have in terms of, like, the bad guys saying, well, holy grail, this is just the pot of honey. So you would think they have maybe three or four belts and suspend suspenders this is not like a kellogg guy hit, i got my box top. This is not a box top situation. No no. Not at all. No, it isnt. Lets say it is verizon great interview yesterday. Thank you. They get my phone number. That would be a pain all right, all right, all right. No, no where is the auditors here what about the external orders who report to it is okay. If they found out your information, what would they know what would they know nothing. How about a Credit Company that would find out everything that matters to you they can get your tax return what if they get your tax return i like to pay them ransomware so i can get it back. Ill use bitcoin until jamie dimond gave that talk about bitcoin and ruined it. Makes me wonder about the irs. Are they up to the task to protect our information . A breach . Yeah. Thats absolutely breach spell spelled breech, like their pants. The latest controversy surrounding facebook and their ads. And orrin hatch, key interview on taxes take a look at futures, dow on pace for the best week since april. 1of2. E days in a row. Up0 1 back in a minute stay with me, mr. Parker. When a critical patient is far from the hospital, the hospital must come to the patient. Stay with me, mr. Parker. The at t network is helping First Responders connect with medical teams in near real time. Stay with me, mr. Parker. Saving time when it matters most. Stay with me, mrs. Parker. Thats the power of and. This is not a cloud. This is a tomato tracked from farm to table on a blockchain, helping keep shoppers safe. This is a financial Transaction Secure from hacks and threats others cant see. This is a skyscraper whose elevators use iot data and ai to help thousands get to work safely and efficiently. This is not the cloud you know. This is the ibm cloud. The ibm cloud is the cloud for enterprise. Yours. The ibm cloud is the cloud for enterprise. Did you know slow internet can actually hold your business back . Say goodbye to slow downloads, slow backups, slow everything. Comcast business offers blazing fast and reliable internet thats up to 16 times faster than slow internet from the phone company. Say hello to faster downloads with internet speeds up to 250 megabits per second. Get fast internet and add phone and tv now for only 34. 90 more per month. Call today. Comcast business. Built for business. Some data this morning, retail sales and empire, now Industrial Production for august is down,. 9. Looking for positive. 1. Yet another with the exception of empire, jim, some mostly soft data points. Yeah. I just dont see it. Again, i think you could reverse because of the hurricane, but i didnt think the month was that weak i didnt weak numbers the rest of the world is growing much faster than us. Were maybe being pulled off the weak dollar will help us im not getting that report from brad jacobs from xpo nationwide trucking company, there is an industrial led kind of renaissance going on. I dont know im not getting the numbers. From the bottoms up, im just not getting it is alluding me even the commodities are good. I just did an aluminum strong. Most of the copper goes to china. I dont know we have to see where these go. I think that the tradeoff is maybe too late these may be really old. Well find out for sure in time meanwhile, facebook is under scrutiny today, according to pro publica, they allowed ads targeted at people who expressed interest in topics such as, quote, jew hater or how to burn jews the investigative news site said it paid. They also said after it contacted facebook, the company removed several antisemitic ad categories and promised to improve monitoring one writer on the story will join us this morning this is what has drawn advertisers as your ability to microtarget. This is what david taylor talked about it is a dispute, nelson peltz says they cut back, trying to get on the board david taylor on the ceo when he was on mad money was saying, listen, you dont want your ads placed against some things that are online i know he hired amy chan on the board, shes 40, she did a lot of work with google on this issue. This is a facebook issue but i think that some advertisers are worried. The facebook platform is so powerful and all encompassing, so involved in so many peoples lives and were learning in the ways that it is more powerful than we may even appreciated previously youre talking about a platform that has daily average users of 1. 3 billion, as of june, those are the last numbers we have, higher now, Monthly Average is over 2 billion they are ubiquitous youre always going to find some percentage of the population since most of them are on it that are have to keep theyll figure it out. I dont mean to be complacent about it these are very Smart Companies and theyll do it. The gross margin can suffer if they have to do it by hand because of the number of pages that are one would think there is a way to figure out an algorithm that can determine this. A little surprising how slow they seem to be on certain google is spending a lot of money and a lot of time on their issue. I worked with people who are involved i have tremendous faith theyll beat this and already done a great job. Mike, like fake news, or videos of dramatic events, it will require more human involvement. You cannot leave this up to the robots you cant one of the great things about the Gross Margins of places, it has been all robots. I think you cant stop facebook. As one of them informed people i spoke to the other day was a young person said, only one thing to stop facebook, instagram. Cramers mad dash, count down to the opening bell in a moment. Dont go away. Horseheadswivellychair. Com it could be the next big thing i should totally get that domain name. Get your great idea online too. Get your domain today, and get. A free trial of gocentral from godaddy there it is. Mad dash for a friday. Were going to talk a bit about your dog. Yes they looked at twitter im talking about invidia. Time to unleash invidia data for the last two weeks invidia has been colored by the fact that 10 of the business is crypto currency jamie dimond saying those negative things about crypto currency this week the stock has kind of just can we stop there for a minute and explain to people why 10 of their business is crypto currency you need that to mine the currency china has shut down bitcoin. What happened is, look, the bitcoin enthusiasts dont like me mentioning anything negative about bitcoin. Ever corps isi says forget crypto currency, it is an Artificial Intelligence data center autonomous card play. When tesla had the dispute with mobile eye, invidia came in and fixed it when you get any device that talks to you, it is most likely powered by invidia, Artificial Intelligence ive always been worried about the terminator implications. Should be still involved in the video game business. Absolutely. Video games is primary but i have to tell you, if invidia takes out 174, my dog goes higher. Thats the breakout level. It is inching. Thats why i put it in follow me on twitter, ill have a series of pictures of my dog about to break out i call it the stock has been unstoppable and you an i have been together long enough, heres what we do. We know there are stocks periods where stocks are low and invidia say love stock because of its graphical user interface, Artificial Intelligence, machine learning, deep learning, can you get these . All of it named them all. All of them. Yes. Heart of everything i dont like intel in 1993 with the 286, 386, 486. Mes ayor tan opening bell a few montaw fhis friday stay with us on squawk on the street. What started as a passion to make so