Skyler matt is really overconfident, thinking that he knows whats right. Lemonis not only had he made some seriously misguided business decisions. Is this only for girls . Matt yes. Lemonis . But he was always undercutting charlotte and skylers authority. Matt well, now these guys have it that they can do whatever the [bleep] they want. If im acting ceo, we go with my decision until you vote me out. Lemonis he would ignore their ideas. Charlotte i just think we need a leader that puts the Company First and not himself. Lemonis he was nasty. Matt i literally did with charlotte. We stepped the [bleep] out. Lemonis you dont have to get that crazy. And while i tried my best to help the business, even lining up a huge opportunity with tmobile. And were going to bring you designs that are exclusive to you that we will not put in the market. Matt no. Lemonis . He just blew it all, and finally, i reach my boiling point. Youre a smug prick. You have disrespect towards her and disrespect towards him, and theyve done nothing but eat from a bag of [bleep] since i met you. And i walked away. But just a few days later, i got a phone call from charlotte. Oh, really . Well, this is what happened next. My name is marcus lemonis, and i risk my own money to save struggling businesses. Were not going to wake up every morning wondering if we have a job. Were going to wake up every morning wondering how many jobs we have to do. Its not always pretty. Everything is going to change, everything. But i do it to save jobs, and i do it to make money. This. Lets go to work. Is the profit. Charlotte you ready . Skyler im excited. Charlotte yeah, me, too. Lemonis its only been a few days since i walked out on the casery, but i have these two people in charlotte and skyler that have a ton of talent and a lot of knowledge about the accessory business. Charlotte hi. Hows it going . Skyler hey, marcus. Lemonis how are you . And i have this relationship with tmobile where i had a huge meeting set up, and for me to miss out on that opportunity doesnt make any sense, so if i want to really make some money, i have to figure out how to put all of this together in a very short period of time. How you guys feeling . Skyler still nervous. Just before we came over here, actually, we had that conversation with matt and, like, told him our decision, that were not going to be continuing to work with him. Lemonis oh, you did . How did that go . Charlotte yeah. It went pretty well, actually. He didnt seem that surprised, so i dont know if maybe he kind of saw it coming. Lemonis or hes playing poker. Charlotte exactly. Lemonis well, lets go sit down, and we can talk about it. What are sunshine and xavier thinking . Charlotte they want to come with us. Lemonis they do . Charlotte yeah, they want to leave the casery. Lemonis so lets talk about the deal. Skyler well, you know, wed really like to get a couple products developed quickly and, you know, really start generating some revenues. Lemonis you essentially just need somebody to finance your inventory. Skyler exactly. Charlotte yeah. Lemonis i think its going to take 2 million, initially. From my perspective, im putting money in, and you guys are putting money in. Your form of money is, like, your brains and your work, and the 2 million, it cant be equity. Skyler why is that . Lemonis because if i put 2 million in, and you own 51 , itll be like i gave you a gift of 1,000,001. Youll get a tax bill from the irs, and so we have to figure out how to structure it in a way where its not seen as a gift. Its seen as a preferred investment, and so i get my 2 million back before any profits are taken. And if the Company Makes a ton of money, you guys can pay it back in time. In order for a business to start from the ground up, theres a couple of things that you have to factor in startup costs, including payroll, and once the orders start flowing in, you have to buy the inventory. You have to deliver it to the company, and then, ultimately, you have to wait 30, 60, or 90 days for payment. As the orders get bigger, theres more money thats required to finance those receivables, so 2 million sounds like a pretty reasonable amount with getting an account like tmobile. Ill have 49 . Youll have 51 . I dont have to have any operational control, any payroll control, no creative control, but i have to have financial control. Charlotte mmhmm. Lemonis does that make sense to you guys . Skyler that works for us. Charlotte i think so, yeah. You are 49. Were 51, and we, you know, we will split that evenly. Lemonis whos going to be the ceo of the business . Skyler thats what we hadnt really decided, but artte well, we talked about it. Lemonis ill do it for you. I think it should be charlotte. Skyler but, like, i do have a lot of background in Product Development, and, you know, a lot of my experience and skills are more so than just being in operations. Lemonis i think it should be charlotte, not because youre not qualified but because i feel like charlotte really is more evenkeeled than you are, and every leader needs a sidekick, and youre that guy. Skyler has a deep knowledge of the manufacturing side, the production side, where charlotte really understands the design component, and candidly, i think shes ultimately better with big clients like tmobile. Shes friendlier. Shes warmer, so they complement each other. So, the meeting with tmobile is scheduled for, like, a little more than a week from now. Skyler yes. Charlotte yep. Lemonis and i did not cancel it because i didnt want to send them into a spin. Charlotte right. Lemonis the time crunch is real. Were talking about boards, a brand, new designs that are totally different than the casery. Charlotte right. Lemonis more genderneutral so that youre addressing the entire phone market. So you guys need to set up a new llc. You should get a quick articles of incorporation set up. What about the name of the business . Skyler thats going to be really hard for us. Lemonis well, what are you telling tmobile . Whats your name . We dont know yet . We need to lay out, like, packaging. Probably need to decide by tomorrow. So, charlotte, what im looking for you to do is be that leader. Charlotte mmhmm. Okay. Lemonis its your business. Charlotte okay. Lemonis matt never gave charlotte the chance to be a leader, and its going to be interesting to see how she handles these new responsibilities, especially under a tight timeline. Charlotte therell be some serious brainstorming, but i think we can do it. Lemonis holy [bleep] theres so much to do. Charlotte yeah. Lemonis after tmobile, we have to actually deliver it. Skyler you have to have a supplier to fulfill, right . Charlotte yeah. Right, right. Lemonis in any account, there are really two parts to actually doing business landing the pitch and getting the yes, and then the hard part, which is actually fulfilling the order. Skyler we still want to go to china, as well, this month. Lemonis before the meeting . Skyler after the meeting. Charlotte it would be after the meeting. We want to be able to go to this show where we can source new products. Skyler is there anything else that you want for your investment . Lemonis yeah, i just want you to treat each other with respect. Skyler okay. Lemonis that is the single biggest reason i couldnt do business with matt. He just wasnt respectful to his people. So, come prepared to work. Charlotte sounds good. Lemonis were going to go long and late. Skyler thats right. Charlotte sounds good. Byebye, pink door. Skyler bye, pink door. Charlotte bye, casery. Lemonis im excited to get the ball rolling on this new project. The team is moving out of their old casery office. Charlotte to get ready for tmobile and stuff, we need a lot of were going to need you guys a lot. Lemonis . And into my office in downtown l. A. Charlotte thanks for having us. Sunshine were here. Lemonis what . Sunshine oh, my god. Lemonis and with 10 days to actually get the pitch ready, there is no time to waste. Okay. Come on. Im going to show you your space. Xavier all right charlotte cool. Oh, my gosh. Xavier thats pretty sweet. Charlotte this is so cool. Lemonis maybe, charlotte, we can start with your tmobile plan, and its, like, literally 10 days from now. Charlotte 10 days. Xavier i aint scared. Lemonis what . I am. [ laughter ] youre not scared, but i am. So, charlotte, well give you the board. Well pull some chairs up, and well start making a list of things we need to do. Charlotte yeah. Okay. Sounds good. Lemonis ooh charlotte first thing we need is a name. We need brand identity. Xavier yeah. Lemonis what about peoples roles . How are we going to get to the finish line if nobody knows what anybodys doing . Charlotte um. Okay. So. I mean, i really want this to be all of us. Skyler right. Charlotte but the people who are going to be truly, truly responsible i mean, ill be completely responsible for it, but im going to really need you, xavier, and you, sunshine, obviously, and then, of course, you, as well. Lemonis what about whoa, whoa, whoa. Whoa, whoa. Everybodys got to have a very specific role between now and 9 days from now. Charlotte yeah, but, i mean, we want it to be a collaborative thing. Like, we want to know what you can be responsible for, what you want to be responsible for, and kind of come to, like, a happy medium on that. So this will be all. Lemonis well, no, but what are the Job Responsibilities . This idea of everybody sort of having a little bit of everything isnt going to work. I think charlotte struggles because she doesnt want to offend anybody. She doesnt want to make a mistake. She wants everybody to feel included. The sign of a good leader is being able to do that and delegate. Whos taking the presentation . Charlotte whos, like, actually doing it . Lemonis yeah. Charlotte i mean, i will. Lemonis okay. Youre the face of the business, and youre the voice of the business. Charlotte okay. Lemonis after the roles were assigned, the team spent the next few days setting up their office. Charlotte anything thats in cardboard boxes, we need to take out. Lemonis . Developing new designs, and coming up with a new name and a branding strategy for the company. You guys had some stuff to show me . Charlotte oh, we just want to show you everything that weve been working on the last couple days. Lemonis okay. Charlotte all right. So, heres our new logo for everkin, because our line is really for everyone, and the swoop really kind of, like its like a hug. It just, like, brings everyone in. I mean, before, it was really for women. Skyler its really accessible for everyone. Lemonis i think you guys did a great job with it. I love the fact that they came up with a name that really represents all of their collective thoughts. I also like the fact that charlotte really led that process for the first time. Charlotte and its a catchy name, and, like, we can really play with it, like, i dont know. Lemonis charlotte, when you say i dont know, theyre going to smell any lack of confidence. Charlotte okay. Got it. Lemonis and i want you to deliver it with, like, deadstop confidence. Okay . Charlotte all right. So, now we have some we kind of just put together boards. So, this is, like, our breadandbutter everkin line, so itll be marbles and textures. Lemonis what do you think im thinking . Charlotte its too similar . Lemonis i think the bottom two, for me, are too close to the old company. Charlotte but, like, there are a lot of companies out there doing marble. Lemonis for me, theyre a no. Charlotte no, i dont agree with you. I think this is really awesome. Yeah. Lemonis is this your guys first presentation like this . Xavier yes. Lemonis it kind of shows. Charlotte marcus. Everyones already freaking out, and, like, we know whats [bleep] lemonis but youre kind of putting it on me as if im bringing the energy down. Charlotte [ chuckling ] you are. Lemonis because youre not ready. Lemonis i think the bottom two hebut im kindai want tehhhhhhhhhhhh about buying one. Youre ehhhhhhhhhhhh . Well, its more like a aaaiiiiiihhh. Well, good news. Carmax will buy your car even if you dont buy one from them. Ahhhhaaaaaa. Mmmmmhmmm. Oooh. Ahhh. Ahahaha. Mmmm. As your life grows, so do your needs. And with bank of america and merrill, the benefits you get can grow, too. As a preferred rewards member, you can enjoy Priority Service and exclusive discounts. So your growing life can be more rewarding, too. What would you like the power to do . What would you like the power to do . I swibecause they let metual, customize my insurance. And as a fitness junkie, i customize everything, like my bike, and my calves. Liberty mutual customizes your Car Insurance, so you only pay for what you need. Liberty. Liberty. Liberty. Liberty. Actually, thats my buick. Your buick doesnt have a roof rack this is my buick. How are we gonna fit in your moms buick . Easy. I like that new buick. Me too. I was actually talking about that buick. I knew that. Did you . Buicks fresh new lineup is full of surprises. During buicks fourth of july sales event, pay no interest for 76 months on most 2019 buick models. Pay no interest for 76 months are too close to the old company. For me, theyre a no. Charlotte no, i dont agree with you. I think this is really awesome. Yeah. Skyler we cant just not do marble prints. Lemonis yeah, but we know that white and pink was sort of their they dont own marble, but they sort of had the corner on whiteandpink marble. Charlotte sunshine was up till 3 00 a. M. Last night working. Lemonis i know that you guys came up with those. Xavier yeah, yeah. Lemonis so i know thats like, wait a minute. That came out of my head. It did, but what i want to avoid, charlotte, is any possibility of anybody, including the customer, feeling like you hijacked something. Charlotte right. Lemonis i dont want anybody ever questioning your integrity. My job is to protect you guys. Charlotte i yeah. No, i get that. Lemonis go get some sleep. Skyler whoo charlotte sunshine. Lemonis thanks, guys. Xavier awesome. Thank you. Lemonis hey, guys. Sunshine hello. Charlotte hi. Lemonis have you gotten any sleep . Sunshine no. Xavier no, no. Lemonis you look like death, but im glad that youre working hard. Do you guys want to do a presentation . Charlotte okay. Lets get it set up. Lemonis all right. Lets go through it. Charlotte okay. So, thank you guys for having us today. Were really excited to be here. So, the last time we saw you, jon. Lemonis my name is. . Charlotte jon and john . Lemonis no. No. Charlotte oh, thats right. I didnt do that. Lemonis your name. Charlotte im charlotte. Im the ceo, and im excited to tell you about the brand that weve been developing. We, um. [bleep] lemonis okay. I just want to tell you guys something. Any of you at any point throughout the presentation, pipe in. Anytime you seem them fade, keep their attention. Im not going to give charlotte a pass here. I know shes tired, but if you want to be the ceo, thats what comes with the territory. Charlotte so, weve been working to create this brand. Its a case for everyone, and the name is everkin. Lemonis it looks like the customer skews female. I wouldnt necessarily put them on my phone particularly, but i like the fact that they all have a different feel to them. And it feels like theres some genderneutral designs here. Im not totally in love with the designs. What worries me are some of the same issues that worried me at casery. They skewed very female, but i feel like telling them now will take them off their game. I just hope that tmobile doesnt feel the same way i do. Lemonis okay. I think we should stop. Okay. All right. Get some rest. Charlotte okay. Thank you. Lemonis good job, guys. Skyler how big are the easels . Can the easel hold that many boards . Were going to have to open the easels up here and test it out first. Charlotte i dont want to open all of them. Theyre, like, in tight, little boxes in my tapedup thing. The easels are the easels at this point. [ chuckles ] skyler all right. Xavier were too tired. Charlotte we just got to hustle. Lemonis today is a bigger day than i think they even realize. And while i hope that theyre rested, what i hope for more than anything is that theyre prepared. Xavier oh, geez. They didnt even label the pieces. Charlotte they split. Look. Sunshine oh, no. [ laughs ] xavier yeah, maybe its like this, sunshine. Lemonis hi. Charlotte hi. Skyler hey, marcus. Lemonis how are you . You guys know that were starting in like 5 minutes. Xavier we are aware of that information. Charlotte we didnt get up into this room until a few a minutes ago, so were trying to just hustle it together. Lemonis okay. But you are just setting up the easels now . You didnt preset them up . Charlotte they were supposed to be really easy to set up, and theyre not as easy as lemonis okay. I think, actually, you guys, were going to have to abandon the easels. Skyler i wouldnt be opposed to that. Lemonis well, we just dont have a choice. Ill just ill be your easel. Skyler kill the easels. Lemonis but were out of time. Xavier kill it. Lemonis so, put them away. Lets get this stuff put away. Did you guys bring this up . Charlotte yes. We need to put it away. Lemonis [bleep] is this your guys first presentation like this . Xavier yes. Lemonis okay. Because it kind of shows. Charlotte this is for you, marcus, if you want it. Lemonis okay. I definitely want it. And what time is it right now . Skyler 12 02. Lemonis and what time was the meeting supposed to start . Skyler 12 00. Lemonis so we need to, in the future, be ready, even if you have to get stuff ready downstairs. Charlotte marcus, everyone is really down and freaking out, and i need your help to pump them up. Can you help me do that . Lemonis you need to do it. Charlotte i know, but i need you to come in here and also really everyones already freaking out, and, like, we know whats [bleep] and we just need to lemonis okay. Well, you guys need to charlotte thank you. All right. So lets get these boards in the right lemonis charlotte. Dont put it on me. I dont really care that charlottes frustrated with me. Shes the leader. She asked for this job, so dont get frustrated with me because you dont have your act together. Charlotte i just lemonis youre kind of putting it on me as if im bringing the energy down. Charlotte [ chuckling ] you are. Lemonis because youre not ready. Charlotte no, were not, and we know. Lemonis no, i know, but what im not going to do is tell you how wonderful you are when you guys arent ready. If your business is in trouble, and you need my help, log on to theprofitcasting. Com. If you have moderate to thsevere rheumatoid arthritis, month after month, the clock is ticking on irreversible joint damage. Ongoing pain and stiffness are signs of joint erosion. Humira can help stop the clock. Prescribed for 15 years, humira targets and blocks a source of inflammation that contributes to joint pain and irreversible damage. Humira can lower your ability to fight infections. 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