Transcripts For CNBC The Profit 20240713

Monica [ voice breaking ] anybody who wants to support my mom, [bleep] go for it. Lemonis if i cant convince her to trust my process, Monica Potter home may be at risk of closing forever. Monica i just i cant do it. Lemonis sit tight for a second. Monica ii cant do any more. Lemonis my name is marcus lemonis, and i risk my own money to save struggling businesses. Were not gonna wake up every morning wondering if we have a job. Were gonna wake up every morning wondering how many jobs we have to do. Its not always pretty. Everythings gonna change everything. But i do it to save jobs, and i do it to make money. This. Lets go to work. Is the profit. You might recognize Monica Potter from nbcs longrunning series parenthood. But when shes not making movies or tv, shes making products like skincare, room sprays, and candles and selling them through her company, Monica Potter home. Monica the best part about the whole company is we are bringing jobs back home. Lemonis a cleveland native, monica opened her first retail store in nearby garrettsville in 2014, employing her sister jessica, along with other members of the community. They soon found success with their signature product a balm that monica personally developed. Monica Sea Buckthorn balm. People use it for eczema, burns, scar tissue. Its made of all natural ingredients. Lemonis before long, they opened a second shop in downtown cleveland, and sales blossomed to over 400,000 a year. But monicas expenses . Well, they grew even faster. Al credit cards basically maxed out. Lemonis today, the business loses money. Debts are piling up, and the downtown cleveland store has closed. Monica i dont want this to fail, because if it fails, you guys lose. Lemonis the personalcare industry is extremely competitive, but having a celebrity attached to the brand can separate it from the pack. So im headed to monicas store in garrettsville. Oh, this is pretty. When i walk through the front door, it had a warm and homey feel, but i spent time trying to find these skincare products. I saw everything from scarves to jewelry to greeting cards to dishes, but that isnt what i thought i was coming to. Hi there. How are you . Im marcus. Jessica hi. Jessica. Hi. Nice to meet you. Lemonis do you know where monica is . Jessica she should be here any second. Lemonis okay. Jessica im her sister. Lemonis oh, youre her sister . Jessica yeah, im her sister. Lemonis okay. Im surprised she wasnt here. Jessica yeah. Well. Lemonis youre surprised, too . Jessica no. Lemonis youre not surprised . Jessica [ chuckling ] youll get me in trouble. Lemonis how often is monica here . Jessica once every, honestly, month, couple months. Lemonis every couple months . Jessica yes. Lemonis what do you do for the business . Jessica in the beginning, i started it with her, with the product line. I was kind of lemonis wheres the product line . Jessica very, very first product that we ever had was a candle. Lemonis okay. Whats the reason that you guys started the business . Jessica this has always been a passion of hers. My dad was an inventor. Were very creative people. Lemonis parents still around . Jessica my mom is. Dad passed. Lemonis dad passed away. Your familys here. Jessica yeah. Were here. Lemonis okay. And what are all these products . Jessica this is kind of monicas baby right here. It is a product that its all natural, made from the Sea Buckthorn berry. Lemonis and why do you say its her baby . Jessica she had eczema as a kid, and its good for scars, burns, psoriasis, eczema. Lemonis its obvious to me that monica has come up with something unique with the Sea Buckthorn, but in order to really demonstrate that, you want to have the packaging reflect the uniqueness. The jar, to me, looks like Somebody Just bought a jar off the shelf and slapped a label on it. So whos in charge of the store . Jessica right now, officially, caity. Lemonis and wheres caitys at . Jessica caity is. Shes back here. Caity im caity. Nice to meet you. Lemonis im marcus. Caity thanks for coming. Lemonis so youre really the person that runs this business . Caity yes. Lemonis okay. Caity but with the help of an amazing team. Lemonis do you guys sell online . Jessica we do. Lemonis how much does the web do . Caity it varies. Were really trying to increase web sales, but right now, year to date, our average is about 2,700 a week, and our goal is more like 5,000 a week. Lemonis oh jessica speak of the devil. Monica you guys, i am so sorry. Hi. Lemonis how are you . Monica youre really cute. Lemonis nice thank you. But youre really late. Monica i said i was sorry. Lemonis im kidding. Jessica [ laughs ] lemonis talk to me about the store. What are you thinking about . Monica this store and the website are both extensions of my home. Lemonis everybody said you dont spend much time here. Monica i dont. Lemonis why . Monica because my job and my kids are in los angeles. Lemonis makes sense. Hello, ladies. Welcome to Monica Potter. Monica hi. Lemonis come on in. Monica how are you . Woman hi. Lemonis how are you, by the way . Im marcus. Kali im good. Im kali. Lemonis nice to meet you. Okay, so i want to understand who the fulltime crew is. Caity, kali. Adrienne hi. Im adrienne. Lemonis adrienne, nice to meet you. Adrienne nice to meet you. Lemonis adrienne. So can you guys walk me through the store . Its a bit of sensory overload for me. Like, im not really sure what im supposed to focus on if i came in here. Who buys all of this monica . Jessica monica has a say in it, yeah. Lemonis like, who picked this . Jessica that i did not pick. Lemonis dont know . Jessica its i lemonis who picked stuff like this . Caity kali actually purchased the angel stuff. Monica is big into angels, so she wanted to have some angelinspired items in the store, so we purchased these. Lemonis and the dishes . Jessica thats probably caity. Lemonis and the clothes . Jessica the shirts were monica. Lemonis and the scarves . Jessica that would have been caity. Lemonis okay, it looks like you guys basically just buy stuff and put your sticker on it. Like, is there a buying plan . Jessica no. I dont know. Lemonis cause i look around, and i see bowls and scarves and popcorn and coffee. Its like, am i at a Country Store . Am i at a fiveanddime shop . Am i at a flea market . I dont know where im at. So all this stuff theyve just collected over the years . Adrienne yeah. Kali me and her have started throwing a lot of things away. Adrienne just making decisions. Kali we know its junk. Kali but were also told a lot, dont throw it away, cause well know. Lemonis you guys have a lot of good stuff in here. Monica i already know where youre going with this. Lemonis how much money do you think is locked up in here 50,000, 60,000 . So how many times have you guys tried to sell stuff or get rid of stuff . Adrienne we had a yard sale this summer. Lemonis did monica know about it . Kali i dont know. Did you . Monica you guys, this is the [bleep] problem. Theres no communication. So if im emailing you, like. Adrienne no, its not i dont mean it to come across that way. Monica no, for real. No, its like you guys are afraid. You cant walk on eggshells with me. Tell me so we can address it. Lemonis its a little odd that this early on, the Business Owner would go from cold to hot so quickly. And what im sensing is that there is this undertone of tension that exists between the people that work there and monica. Lemonis i think this really gets back to, what is the purpose of the business . Jessica oh. Monica dont look at me. Jessica we may need therapy for that. Lemonis is it a Skincare Company . Is it a Wellness Company . What are we selling on the internet . Adrienne theres a whole shelf i can show you. Lemonis can you show me . Adrienne yeah. So, its right over here. I do all of the shipping. Lemonis these are all the products that have your name on it, right . So theres diffusers, room sprays, candles . Monica right. Lemonis this is the facial oil. Monica the lip balm. Lemonis this is the buckthorn. Monica i had eczema growing up, and everyone always said to me, what do you use on your skin . And i would make all of my own essentialoil products with my dad, with my sisters. Lemonis youve seen real results from this product, and other people have, too. Monica that are tangible. Lemonis and its the ingredients that you believe create the difference. My big question is hi, sir. Al im al. Lemonis how are you . Jessica this is monicas accountant. Lemonis you handle the financials . Al i do. Lemonis as you look at the financials, are you able to say how much revenue is generated from these items . Al its significantly strong. Lemonis 50 of the revenue . Al probably more. Lemonis and what are the margins on these two products . Al the margin on both of those is 82 . Lemonis whats the total revenue that you guys do as a company . Al approximately 450,000. Lemonis 450,000 . Thats awesome. How do you break your revenue down . What are the categories that make up the 450,000 . Monica skincare, right . Lemonis is that one . Al yes. We do manufactured goods. Lemonis manufactured goods. Thats sprays, candles, balms. Al absolutely. Lemonis how much is that . Al 200,000, yes. Lemonis okay. The next category . Al branded wholesale. Lemonis privatelabeled products where you source them, and you put your brand on them. Al yes. 45,000, 50,000. Lemonis okay. Al wholesale would be all of the items, some apparel, other home goods youll see out there that dont have the Monica Potter brand on them. Lemonis thirdparty vendors that you buy and resell. Al right. Lemonis its clear to me that this Company Needs to get very focused on the manufactured products those are the skincare products, like Sea Buckthorn because their margins are exceptional. 80 margins means we need to pay more attention to that. Do you guys have defined roles . Does everybody know what their role is . Caity we all do everything we can do every day. There is a lot going on in this business. Sometimes i end up having communication issues with monica due to her schedule. I was hired to make decisions. I dont feel like i can do those things without you thinking im going behind your back. Really, i have your best interests at heart. Theres a lot on my plate. I dont know how long i can do it for. Lemonis have you thought about quitting before . Caity yes. Lemonis has anybody else thought about quitting . Jessica i did. Lemonis what did you quit, jess . Jessica i felt like i had nothing enough to offer to help this business. I didnt want to fail her, and it was like, i got to get out of here. Im turning into a crazy person. Lemonis and you came back. Jessica yeah. I missed it. I missed the customers. Lemonis you can sense that jess has a level of insecurity. I dont know if the reason is because monica wants to drive the process. Lemonis have you always struggled with selfconfidence. Monica can i answer . Yes. Jessica i guess. Lemonis why . Jessica because she went and did the acting thing, and shes very successful. And i had resentment. Money and myself and finances and paperwork i dont. Lemonis you dont have to apologize any more for, like, im not good at something. Were here to find out what everybodys good at, not point out what theyre not good at. Jessica i think, too, marcus, what i try to do is tell her what to do, and i can be extremely critical, because im critical of myself. Lemonis i think when jess compares her life to monicas, she feels less significant. And enables monica to take control. Lets you and i go outside and get away from everybody. The family dynamic in a business like this really has an impact, so i want to take monica aside and see if i can get a little bit deeper on this issue. What was the real reason you started with this . Monica my dad. When i was little, i would go to the factory where he made fishing lures. I felt, you know, very inspired by that. And his products were good, and we have great products. And so its just like with my dad, this goes way deeper. My dad thought i was gonna be a boy, so he designated me the boy of the family. And a week before he died, he was like, make sure you take care of your mom and your sisters. Lemonis i think shes convinced herself that she was ultimately now responsible to be everybodys caregiver. And i think when she took that role, jess accepted that that was monicas role. And thats why theres this tension between them. So, whats the revenue for 2016 . Al total gross sales were 427,000. Lemonis okay. Thats a good number. Monica really . Lemonis yeah. Monica i didnt know that. Thats really cool. Lemonis thats a problem. [ laughs ] 14,000 of gross profit a month, and the operating expenses are 20,000. And so theres a 6,000 loss a month, or 72,000 a year. And so where does that 72,000 loss come from . How does that get funded . Al in 2017, it has been funded by our payables. Lemonis which means youve deterred your vendors and said, ill get to you when i can . Al right. And the credit card payable. Lemonis i can see that. So theres a credit card payable for 12,000. Al yeah. Thats higher today. Its almost lemonis theres a line of credit at City National for 44,000. Theres a huntington line of credit for 50,000. There you go. Youre funding your losses with debt or payables. Something has to dramatically change. Al absolutely. Lemonis you have 99,000 of assets. Thats made up of cash and inventory. Whats the total paidin capital . Al shes put over a Million Dollars in. Monica [ sniffles ] lemonis thats a lot of money. Monica my job. I saved it up for lemonis how many years . Monica 10. From shows and movies and stuff. Yeah. Lemonis and its all gone . Monica yes. Lemonis if you hadnt gotten new gigs, how would you be funding this . Monica i dont know. Al all of her advisers would have been telling her that she couldnt support this anymore. Lemonis youre throwing money into the trash right now. Monica [ sobs ] jessica we were treated different by our dad, if you want to go way back. Monica [ voice breaking ] im tired of the resentment. If anybody wants to support my mom and the [bleep] city of cleveland, then [bleep] go for it. But he wanted snow for thelace holidays. So we built a snow globe. Ill get that later. Dylan but the one thing we could both agree on was getting geico to help with homeowners insurance. What . Switching and saving was really easy i love you what . Sweetie hands off the glass. 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Treat yourself to the perfect gift today, because the aussie 4course wont last long and try our everyday lunch combo starting at 7. 99 lemonis youre throwing money in the trash right now. Monica sorry. [ sniffles ] lemonis im gonna go talk to her. Whats up . Monica im okay now. Lemonis huh . Monica im sorry. Lemonis theres a lot of emotion coming out today. Monica im crying more today than i have on seven seasons ofparenthood. You know, like, im lemonis but this is real. Monica this is beyond real. Lemonis did you start this business because you thought it was gonna keep the connection between you and your dad together . Monica yes. But i also love people and want to help people. I thought, well, i can do more through acting and use that money for something good. Lemonis and youve done it put people to work, delivered people products that they can benefit from. And so i feel like i can help. I think that the business will need a cataclysmic change. Theres no doubt that monica has some good ideas here, and ive had a few days to look over the financials. So i was out in california while monica was working, and i thought itd be a good idea for us to sit down and see if theres a way for us to do business together. Ultimately, the reason that i really like this idea is the Sea Buckthorn products have benefits to people, have purpose for you. The margins are great. It requires Product Development and packaging, and to me, thats the easy part, by the way. Monica yeah. Lemonis the hard part is, is that one person has to be in charge that isnt you. Monica i dont want to be in charge. I cant be in charge. Lemonis yeah, no. Yeah. And so im willing to put up 100 grand to get things off the ground so that i can have full control of every change that has to happen, and well be 50 50 partners. Monica marcus, what about the million ive put in . Lemonis where is the million youve put in . Monica in all of the mistakes that ive made. Its gone. Lemonis so why would monica but its also in the products that weve developed, too. Lemonis how much did you spend doing that . Just the actual Product Development. Monica youre smart. Lemonis probably what . Monica 100,000. Lemonis right. We got a deal . Monica deal. Lemonis its your check. Monica can i give you a hug . Lemonis you can. Monica okay. Thats my deal. Lemonis bye. Monica thank you. Bye. Ill see you soon. Lemonis see you soon. Monica travel safe. Lemonis thank you. Monica thank you, dad. Lemonis so, i agreed to invest 100,000 into the business. I would like to invest in you guys. But at the end of the day, this business cant be managed from california. Whos in charge of this Business Today . Al daytoday operations is caity. Lemonis okay, and were gonna respect that leadership. Once we build out what this Business Needs to look like, jess, i want to work directly with you to try to figure out what a perfect role is here for you. What would you want to do . Jessica you know, business isnt my thing. I did take photography, and i did go to art school. Lemonis jess, if Something Like that interests you, id like to help you do that. Monica i dont know if thats the right decision. I need to okay what she does. This is the stuff that lemonis yeah, were moving forward. Monica i get that. But it still needs to be addressed. Jessica. Jessica no, its okay. Monica i think the biggest problem is jessica its okay. Thats why i walked away cause i felt like a pisson. All right . Lemonis you can sense that jess has a level of insecurity, and she became subservient cause monica wants to drive the process. And so rather than her trying to compete with monica, she just pulls back. Lemonis thats okay. Were gonna work through it. We just have to get everybody in the right roles so that everybody can be successful and we can sell product and everybody can smile again. We got to know what inventory is in this building and how much cash is here. We got to get it freed up. We have to rebuild the website and get every product on here, and if it doesnt belong, we got to get rid of it. Were gonna do more research about the Sea Buckthorn. Were gonna want to create scents around it. Were gonna want to create other products around it and build the whole lineup. Monica scents . Lemonis yeah. Monica thats so cool. Lemonis thats it. Its literally that simple. If you liquidated everything in this building other than the things that you absolutely had to have, how many skus would be left . Monica oh, can i just show you . Lemonis can we put them down right here . Monica yeah. Lets do it. Lemonis everybody grab the things that they absolutely cannot live without. In order to develop a brand strategy, im having the team choose the top sellers so we can determine what were gonna sell online and in the store. Caity ones essential oil. Ones fragrance oil. Jessica the summer is our first candle ever that we ever made. Lemonis well have a whole candle lineup. Monica great. The essential oil, sea buck, and the fullsize barn box. Lemonis the box thing is a great way to create gifts, centerpieces. Monica yeah. Lemonis anything missing . Monica um. Yes, actually, a textile. Lemonis its in the store. Grab it, okay . Lemonis im comfortable moving forward based on four categories textiles and paper, number one, room scents, number two, gift box, number three, and then body care and skincare. Now that we have the four categories that were gonna move forward with, we can develop a plan of how were gonna sell online and in the store. Each category is scalable. For example, in the textile category, adding more scarves, linen, and paper will increase sales. In the Home Fragrance category, we can develop more candles, room sprays, and diffusers, including seasonal scents. The body care category includes a number of items, but it is anchored by monicas signature product, the Sea Buckthorn balm. And the last category is the gift boxes, allowing customers to compile the things from the previous three categories and create great gifting items. So is everybody on board on this is the Business Plan moving forward . Monica i dont agree to that right now. Im not gonna agree to that. Lemonis what was the point of all this, then . Monica i need to think about it for a second. I really do. Im not gonna be put on this took a long time to evolve. Lemonis obviously, i know there is extensions of this missing, and the full collection is missing. Monica got it. Yeah, okay. Then im on board. Because were basically coming full circle, which is really cool. Lemonis okay. Caity yeah, it is. Lemonis awesome. Monica yeah. Lemonis caity . Caity mmhmm . Lemonis do you think maybe the three of us can just sit down for a minute . Caity sure. Jessica yeah. Lemonis weve made some really Good Progress in narrowing down the four categories, and now jess, caity, and i are gonna sit down to understand whats jess role gonna be going forward. Jessica im all screwed up. Lemonis so i thought maybe the two of you guys could just talk about, how do we make this work for everybody . Caity we have had issues in the past with the dynamic between jess and monica that has caused chaos across the board because of the arguments or whatever that you have on a personal level, being sisters. If jessica is around, monica will call her and say, whats going on . Or, facetime me. I want to see everybodys desks. Jessica it does put me in a bad lemonis stop it. Monica monica yeah. Lemonis so, we were just talking about, in order for this relationship to work between jess and caity, they have to be able to communicate without any outside distractions. Monica thats great. Like, i really want you to understand thats great. I want you to feel good about you. Like, i see so much of dad in you sometimes, and it pisses me off because youre so [bleep] talented, and i think it goes deeper. Jessica i mean, we were treated different by our dad, if you want to go way back. Its just we were treated different. Monica i cant handle this. Jessica im proud of her. Lemonis tell her now. Jessica she knows how proud i am of her and the things she does for people or the things shes succeeded at. Monica [ voice breaking ] i just need to go for a ride. Im tired of the resentment. [ bleep ] if anybody wants to support my mom and the [bleep] city of cleveland, then [bleep] go for it. Jessica monica is very resistant to change. She is a selfsabotager. Lemonis are you comfortable moving forward with not derailing the process . Tell the truth. Seems like some are going at the speed of yesteryear. But not here. This is capital one. Where banking moves at the speed of right now. 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Serious and sometimes fatal infections including tuberculosis, and cancers, including lymphoma, have happened; as have blood, liver, and nervous system problems, serious allergic reactions, and new or worsening heart failure. Tell your doctor if youve been to areas where certain fungal infections are common, and if youve had tb, hepatitis b, are prone to infections, or have flulike symptoms or sores. Dont start humira if you have an infection. Help stop the clock on further irreversible joint damage. Talk to your rheumatologist. Right here. Right now. Humira. And my lack of impulse control, is about to become your problem. Ahh no, come on. I saw you eating poop earlier. Hey my focus is on the road, and thats saving me cash with drivewise. Whos the dummy now . Whoof whoof so get allstate where good drivers save 40 for avoiding mayhem, like me. Sorry hes a baby monica [ voice breaking ] im tired of the resentment. I was told what i had to do to take care of the [bleep] family. Im tired. Im tired. No, marcus. Lemonis yes. Monica i need to go for a ride. Lemonis youre not going anywhere. Monica yes, i am. Lemonis monica, look at me. Monica i am tired. Lemonis i know you are. Monica im [bleep] tired of it. A week before my father died, i told you what he said to me. Because i was the golden child and the favorite, that comes with a price. Lemonis but youre putting some of that on yourself, too. Monica of course i am. Lemonis its clear to me that monicas dad has had a huge impact on her, and its put a lot of pressure on her. And she has this notion that she has to put everything and everybody on her shoulders. Come on. Lets go. If this is gonna get resolved and not continue to impact the business in a negative way, then were gonna need to have an open dialogue that involves everyone. I think monica feels like shes supposed to carry the torch of your husband. Nancy yeah, and she doesnt have to. That makes me feel bad, cause i cant help you. I dont know what to do. Jessica and by the way, he was a great dad. I just want to make that clear. Monica im not saying that he wasnt a good father. Jessica but youre carrying this pressure that you feel thats been on you. Monica mom, you shouldnt feel guilty. Nancy well, i do. Monica dont. Please dont. Nancy i do. Monica please dont. [ voice breaking ] i love you. Nancy maybe its good it came out. Lemonis you guys needed to have this conversation. I think were in a better place. Lets take a little break. Lets get some food. Lets take it down a notch. This was a good conversation for everybody, right . Good morning. Monica good morning. Jessica hi. Lemonis are you ready . Jessica yeah lemonis all right. Lets do it. Jessica all right. Lemonis come on. Today, im bringing the team to a meeting that ive set up in pennsylvania. Its with the emerson group, one of the largest distributors of personalcare products to the retail industry. Matt welcome. Hi. Im matt. Jessica jessica. Pleasure to meet you. Welcome. Monica hi. Im monica. Matt monica, im matt. Welcome. Lemonis im hoping that we can get some professional feedback on the Monica Potter branding and to get some advice on how we can get the Sea Buckthorn product into stores nationally. Matt we did experience the product, and so i want to know a little bit more from your perspective how this is different relative to other brands in the category. Monica we developed it because i grew up with eczema, and people started using it for a variety of ailments. Every home should have this. Matt but why . What youve got to do is youve got to tell them why. The consumer thats walking in a retailer today, they are not gonna know what Sea Buckthorn is. For a business of your size, the packaging is gonna be your numberone communication. I can appreciate some of the elements where you want some of the Monica Potter branding in there. And thats a little bit of a differentiator, as well, and that may help it stand out. Monica well, thats a huge differentiator. Matt sure. But not Everybody Knows you. There are people that know you, but not Everybody Knows you that would use this product. Will the Consumer Care that its coming from you . Debra and in 10,000 stores, its gonna be hard to do. Monica but. Matt how does Sea Buckthorn as an ingredient differentiate versus other ingredients, like a petroleum or dimethicone or jessica its better than everything you mentioned. Lemonis but we have to tell people why. Debra we have to get that across to the consumer. Monica tell then thats okay, so were stuck. Debbie, how would we do that . Lemonis its definitely concerning to me that anytime anybody has anything to say about monicas business that she doesnt like, she gets agitated so quickly. Look, i understand what all this means to her, but she has to be able to talk things out in a professional manner. If we can explain all those things, theyll rep it. And if they rep it, it will be successful. Thank you, guys. Monica well, thanks. Matt absolutely. Lemonis im excited to get started with the new products and the gift boxes. But first we have to get things right at the store. If you dont use it, chuck it. Monica hi. How are you . Lemonis we decided to have a neighborhood garage sale so that we can not only clear cash, but we can free up some much needed space for the online fulfillment center. Caity there you go. Thank you for coming. So, this is looking at our onlineordering reports. Lemonis im also working on caity setting up a Technology System that allows monica to track the financials, the ordering, the inventory in real time while shes in l. A. When she calls from california, when shes fancy, you can say to her, well, you can just go into the system and look. My hope is that the systems, along with the open dialogue, will put monicas mind at ease and allow her to trust everybody, including caity. [ cellphone rings ] morning. Caity good morning. How are you . Lemonis how are you feeling today . Caity [ sighs ] im running on fumes, but im still going. Lemonis its only been a few days since i left ohio, and im already getting a phone call from caity. This cant be good. Caity monica is very resistant to change. Every time we try to do something, whether its developing a new scent of candle, you know, develop the product line out, rebrand, all of these things that i feel are superimportant, it becomes a very tedious process, and monica pulled the plug on it. I think shes a selfsabotager. Lemonis im starting to notice this very odd pattern where monica agrees to changes, and then she backtracks from them. And she did it when we picked the four categories, and shes doing it again now. I want you to know that ill continue to support you and ill continue to push her. You just got to hang with me for a minute, okay . Caity all right. Well, thank you very much. Lemonis okay, bye. Caity bye. Monica hi. Lemonis come on in. Today im having monica meet me at my los angeles office. I want to present her with some new packaging options. But before we jump into that, i want to have a separate conversation with her. So i left ohio. I gave caity very clear direction to start working on certain things. She started working on it, and then all of a sudden she stopped. Monica mmhmm. Lemonis and so when i asked her why she stopped, she said that you told her to stop. Monica thats the truth. Lemonis why . Monica because i didnt know what the outline looked like with you and i. And i have a lot of issues with trust right now. Lemonis right. But i took the keys and said im in charge. Monica and i didnt trust that. Lemonis yep. Monica and im sorry. Lemonis but its inconsiderate. For me to be pushing people in a bunch of different directions, like, you didnt even have the courtesy to tell me that you wanted to stop. Are you comfortable moving forward with not derailing the process . Tell the truth. 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Lemonis are you comfortable moving forward with the four categories that we agreed to . Monica yes. Lemonis are you comfortable not derailing the process . Monica yes. Lemonis okay. You want to look at the boards . Monica im excited to look at the fun stuff. Lemonis let me get chloe. This situation ended up costing us days of progress in ohio, but we still have the chance to get something done today. Monica, this is chloe. One of the things that i wanted to do is change the packaging. The packaging is so plain that its not really gonna appeal to anybody. So i asked chloe, one of my best graphic designers, to start working up a logo. Chloe i have a few logo options. The first one is very similar to your current logo. I connected the m and the p. Monica its a little thick. Chloe yeah . Okay. All right. Well, well put this one to the side. So, this one this one is the most modern, but its very easy to read. Monica i just dont like the two lines between the monica and the potter. Chloe okay. The last one is my favorite. Monica no. Chloe no . Monica i hate it. I dont like that at all. Chloe okay. Monica it feels very sterile. It gives me a little anxiety. I know that sounds weird. Chloe yeah. Monica but it also doesnt feel like me. Lemonis okay. You brought your computer, right . Okay, so when you finish, maybe you want to take a crack at a couple . Chloe sure. So, you dont like that, right . Monica mmhmm. Chloe so i could just take this off. Monica i feel like it feels very masculine now. Lemonis monica, i think you really need to decide whos gonna drive this. Monica jessica is the artist of the family. She went to art school. She has her art major. Lemonis so, do you want jess to work on this with chloe and let her really work on it . Monica yeah. Lemonis were gonna connect you with jess so you can get some influence from her. But by next friday, we need to be done. Monica thank you, chloe. Chloe thank you. Lemonis hey, bill. Bill good morning. Lemonis good morning to you. Im marcus. As we work to develop our own skincare line, i want to make sure that we know everything we can about the Sea Buckthorn berry. So im taking monica to a local farm to meet somebody that specializes in the plant. The more we understand the plant, the more we can develop products and communicate to our customers about the benefits. Bill see, in asia, this would be used as a vitamin c source. Monica so good. Lemonis you know what it tastes like . A sweetart. Bill right. Lemonis juli, go on to monicapotterhome. Com. And can you make a list of all the things you need from us images, product images, everything . Juli yeah. Lemonis in order to maximize the revenue for the company and for me to get a return on my investment, i want to create an entire online marketplace and really inexpensively upgrade what theyre doing today. So im having my team work with monicas. Theyll have it done in a week. It will cost nothing. Monica like, thats amazing. Lemonis caity, you are now in charge of the web business. Meanwhile, im having jessica work with chloe on finalizing the packaging and the logo. Chloe hi, jess. How are you doing . Lemonis and from what im hearing from chloe, shes doing an amazing job. Chloe awesome, yeah, ill send over something as soon as i have something mocked up. [ cellphone rings ] lemonis good morning. Monica hey, marcus. So, theres lots to talk about. I dont know if you have a minute. Lemonis so, whats up . [ sighs ] monica well, heres my concern. I know that you have the utmost trust in caity. You said, caity, youre gonna be the face of this company. Lemonis no, i didnt say she was gonna be the face, first of all. Youre the face. I said she has to be in charge of the daytoday. Monica for her to take things into her own hands d i. I said, cait, listen, im twice your age. I know that you dont think that i understand business, but i do. Lemonis monica, look, other people can make decisions. I have to be honest, im starting to get annoyed that every time we start to move forward, monica puts a roadblock in front of me. If she really ultimately wants this business to succeed, shes gonna have to learn how to trust her employees. The role that you need to play in this company for it to be successful has to be different than its historically been. Okay . Ill talk to you soon. Bye. Monica take care. [ horn honks ] natalie hi. Monica hi. How are you . Im monica. Natalie hi, monica. Natalie. Lemonis today im taking the team to agilex. Its a company that specializes in designing custom fragrances that meet the business brand. Natalie the perfumers make recipes, right . And this is where their compounded. Lemonis in order to make sure that our time is well spent at agilex, i sent in advance a number of things from our company to give them an idea of what our brand is, what our goals are, so that when they make their presentation to monica, theres some thought behind it. Natalie i spent a lot of time on your website and trying to understand your brand. Christie weve reviewed a lot of your products, and we spad, and we smelled. And kind of my feeling of your line is that its very much an aroma wellness what were calling aroma wellness. Jeannine so this is a citron honey tea. It has touches of sweetness, which brings you to the honey. Monica mnhmnh. Its not my favorite. Jeannine okay. Monica honey mnh. Because it can smell a little bit like bad foot odor. Jeannine okay, now we go into more of a fruity citrus. Fruits and citruses, again, is a consumer favorite. Jessica see, i like that. Monica i dont like it at all. [ laughter ] lemonis juli and chloe, you guys have done a lot in the last couple weeks with agilex, working on the packaging. Why dont we go through the colors, just to see how the packaging in the boards works . Chloe for the packaging, jess created a pattern. And i think it would be really awesome for every line to have its own unique pattern. So we could have a lavender line, we could have a buckthorn, based on the different flavors. Lemonis yeah. Nice job, jess. Christie im totally digging the label. The labels deadon. Chloe this might be easier to see the pattern. Its really easy to show the different scents with the different colors. Monica its. Um. Caity in order for this to be successful, monica needs to be comfortable. Monica im sorry. Then this is all on me. Then this is all on me. No, i just i cant do it. Lemonis just sit tight for a second. Monica i cant do any more. [ voice breaking ] i dont know what else to say or do. Look, its just like when i tell people abbe confident. Th geico. Stand up straight. And speak with purpose. Yeah . Go on, give it a practice run. Kelsey. Kelsey. Marriage . Oh. Okay. Look maybe you should just show her this beautiful Helzberg Diamond ring . Thats a better idea. Yeah, maybe not in the bathroom. Oooh oh my word geico. Its easy to switch and save. Fine, no one leaves the tablefine, well sleep here. Its the easiest because its the cheesiest. Kraft. For the win win. You can barely take care if yof a plant. Me, so, youre probably not ready to get pregnant now. You can prevent pregnancy for up to five years with mirena® or kyleena, lowmaintenance iuds. Your doctor can place an iud in just a few minutes, and remove it at any time. Filling prescriptions could take longer. An iud is more reliable than this. And requires less attention than a toddler. Dont use mirena or kyleena if you have a pelvic infection, get infections easily, or have certain cancers. Less than 1 of users get a serious infection called pid. If you have pelvic or stomach pain, or if your iud comes out, talk to your doctor. Your iud may attach to or go through the uterus. Pregnancy with mirena or kyleena is uncommon, but can be life threatening, and may cause loss of pregnancy or fertility. Ovarian cysts may occur but usually disappear. Bleeding and spotting may increase in the first three to six months and remain irregular. Periods over time may become shorter, lighter, or may stop. Mirena and kyleena do not protect against hiv or stds. Ask your doctor about mirena. And kyleena. Oh, ho oh, ho, ho, ho you. You got me. Uh, what do you want . Ive got uh, ai robots, ive got vr goggles. I want your sled, please. No. [ chuckles ] timmy. Itd be a shame if this went viral. For those who never compromise. The mercedesbenz winter event. Whoa. He was pretty good this year. kickstart my heart by motley crue truck honks wheels screeching clapping sound of can hitting bag and bowl clapping always there in crunch time. Chloe its really easy to show the different scents with the different colors. Monica its, um. Christie i like it a lot. Its very, like, bohochic, and the color palettes beautiful. It looks natural. Lemonis you dont like it . Monica mnhmnh. Its not our customer. Were not bohochic. To me, it looks like Everything Else out there. It feels like there should be a little bit more warmth to it. Lemonis you approved the colors, so the colors are not an issue. cause the colors came from you guys. Monica no, the colors are great. Lemonis we have a lot of people trying to collaborate here. My goal was to include jess in the process. Monica absolutely. Jessica for anything. Monica feels too busy, and i want a little bit more warmth. I mean, i can sit here and not give my opinion, but why the [bleep] am i sitting here . Lemonis thats sort of what im asking myself. Because throughout this process, ive taken you down these steps and asked you to trust that i know what im doing. And so i brought chloe to the table with juli. We brought emerson to the table. Let me finish, please. Monica im not saying anything. Lemonis we brought agilex to the table. And so everybody has really collaborated into this. Is it perfect . Definitely not. But were taking all your feedback, and were sitting here today, and we dont have [bleep] so. Monica okay. [ mutters ] lemonis thank you, guys. And, jess, honestly, the work you did was very inspirational. Jessica im not juli i think you really showed up, jess. I think that there was a real strength in what you presented and brought to the table. And i dont think chloe would have been able to create something that felt so intrinsic to, like, the brand without you. Lemonis thank you. Natalie okay. Lemonis thank you so much. Natalie oh. Lemonis obviously, at this point, theres more going on with monica than she wants to talk about, because we didnt even get to finish our agilex meeting. Quite frankly we didnt get to finish a lot of the things that we started. And in order for this thing to actually not end badly, its probably a good idea that we all sit down and understand what direction were going. So, what do you guys think we do now . Jessica i dont know. Whatever shes happy and decides. Its her money. Its her business. Monica i dont want this to look like every other brand. Thats it. Caity in order for this to be successful, monica needs to be comfortable with what were doing. And i think she has a lot of uncertainty, which makes me uncomfortable. Monica my whole thing about this whole process is not losing sight of why we started it, how we started it, and where we want to go. Lemonis are you really gonna try to sell me that . Youve navigated the whole process. So i was at your office. I asked to take over the website. You told me that was fantastic. You asked me how much it was gonna cost. I told you nothing. Youre like, oh, my god. Ive been waiting for this for a year. This is amazing. Youre supposed to get them everything. What happens next . Caity you had asked us not to provide that. Monica because we didnt marcus. Lemonis right, but you were there, and you gave me permission to do it. Monica because, marcus, i felt like everything was happening so quickly. Caity dont take this the wrong way. If youre uncomfortable, sometimes, so are we. Monica im sorry. Then this is all on me. Then this is all on me. Jessica its you. Monica i dont understand. [ voice breaking ] no, i just i cant do it. Lemonis just sit tight for a second. Monica i cant do any more. I dont know what else to say or do. Lemonis you dont have to do anything, monica. Monica what id like to happen is for you guys to take it over. Lemonis really . If your business is in trouble and you need my help, log on to theprofitcasting. Com. What do we wburger. Inner . I want a sugar cookie. Wait. I want a bucket of chicken. I want. Its the easiest because its the cheesiest. Kraft. For the win win. Theres one thing you can be sure of. Theyre changing by the nanosecond. Thats why cognizant created a unique engineering approach to design and build new digital products. 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Monica [ sniffles ] lemonis hey, monica, all were doing is talking. Monica i just i cant talk. Like, this is so messed up. Jessica why is this messed up . Lemonis i think the reality of it is, and this is you take two strong personalities, mine and monicas, and one person wants to take the car in a direction that he or she knows is better, its not easy. And thats okay. That makes us friends. That makes us you can call me and get advice from me. And you want to drive the process, and maybe thats what makes you and i very similar is that i like to drive the process, you like to drive the process, and theres only one steering wheel. And im not gonna take it from you. Monica i want to protect things to a fault. Kg and going, okay, hes got my back. Lemonis it came down to trust. Monica was really fragile throughout the process, and i believe that monica made it difficult because her connection to her father is so strong. And the idea of changing this business, maybe it possibly threatened her relationship in her mind with her father. But i wanted her to know that it was okay that it didnt work out, and that it didnt need to end bad. Monica and i feel like all the girls are in a better place, all of them working collectively. Its been such a huge change for them. Each one of them feels superempowered, and im really proud of that. Lemonis there was a lot of good things that happened. Jess, caity, the resources that i have, theyre available to you from this day forward. And the good news is, monica, youre still 100 in charge. Monica shut up. Lemonis all righty. Ill see you soon, all right . Okay. I feel good about the fact that i left the place better than when i found it. Im disappointed that im gonna miss the opportunity. Lemonis keep in touch, okay . Jessica thank you. Lemonis but sometimes its better to get out while youre ahead. Thats pretty good. A tortilla makerfit. Has overcome incredible odds. George i mean, if this guy was a boxer, hed be world champ. Lemonis . Only to risk it all with his reckless behavior. Was there a fire here . Adelo its not so illegal. Lemonis he cuts corners without regard for the consequences. You cant buy this machine . Adelo here, theyre not so much allowed. Lemonis he sweeps Serious Problems under the rug. I didnt know to ask, oh, by the way, are you getting evicted . And now his beloved business is on the brink of failure. The place is bleeding. He owes people money. Its just not gonna work. If i cant get him to change his habits, this American Dream could become a nightmare. Adelo everyone told me i was never gonna be somebody. Im not gonna give up. I dont want to give up