I have to start. Well break down the Holiday Retail rush as power lunch starts right now welcome to power lunch. Lets take a look at where we stand. Stocks are shrugging off the d. C. Drama as tyler mentioned. As tyler mentioned, its christmas crunch time, six days makes me nervous too lets check out some of the retailers hitting record highs today. Nike, best buy and target, hitting their highest levels ever were going to talk about some of those names as the hour goes on thank you very much wall street focused on washington today at least a little brit as the house begins to debate impeachment. A vote is expected to take place later this evening, and a man javers has more. You. See the action taking place down on capitol hill, on the other end of pennsylvania avenue from here at the white house, where it is all quiet in the west wing. In fact, surprisingly quiet, no indication of any particularly special meetings today no indication that the president is doing much of anything at all. Aids say hes having meetings throughout the day he sees this as an unfair impeachment effort including this one, such atrocious lies by the do nothing left, this is an assault on america, and an assault on the republican party. Thats in all caps with four exclamation points there the president clearly wanting to get across the idea that he feels badly about this and thinks its un fair. What can he do about it . Not much well talk to a Senior Administration official for this Impeachment Vote they expect what everyone around town expects the democrats will lose a small hand full of votes on these articles of impeachment. They expect two votes to be lost to the democrats on one article and three to be lost on the other. The democrats will likely hold largely together the republicans are expected to hold nearly entirely together. Well wait to see what the final vote count is. As you watch the debate, everyone seems to be playing their roles to a tee how do americans feel about the impeachment process . Steve liesman has our results. What did you learn . The nation is split 44 believe congress should impeach the president , 45 do not. This is a poll conducted last week a margin of error of plus or minus 3 73 of democrats favor impeachment. You can see the percentage in each party who favors the other way is about the same. 49 of the public approving of president trumps handling of the economy. That is a sharp rebound from september. That poll was taken just as the impeachment process began. It had a big effect on the economic approval of the president. You can see there, 49 , however, still, disapprove of the president s overawful rating, and 40 approve. Its still in that negative. The negative nine is a big improvement from the negative 16 in september some of the same americans approve of the trump economy and the job hes doing, but not necessarily of the Trump Presidency the economy is so important you have 7 of democrats approving of the Trump Presidency 20 approving of what hes doing with the economy 28 approve of the job hes doing overall, 50 approve of the economy. I guess its an open question which way they vote. That may depend on whos on the other side you can reads all about this online at cnbc. Com tomorrow we have our 12th oar 134th year of the Holiday Shopping survey. 12th year see you then. The president is enjoying his highest economic approval numbers in quite some time while at the same time, lawmakers are debating the articles of impeachment on the house floor. Does todays historic vote have any impact on the election next year larry cited the debate between reagan and carter in 1980 are you better off today than you were four years ago that fundamentally is the question on which elections turn people can define am i better off . Its easy to focus on the economic part of it . There will be voters in 2020 who feel slightly better off than they did four years ago, or langley the same given that the economic numbers are a little better now than they were toward the end of obamas term. There are a lot of things about this president that i do not like his behavior, the fact that he will be the third president in history to be impeached. It could be a significant negative for him going into he reelection. Is this overreach. Are there independent voters who approve of the president s job on the economy who will look at some of these moderate democrats who vote yes and say, they went too far . This is a fluid situation we do not know how it will play out in 2020, but it will have a Significant Impact we can look at the political impact of impeachment and muse about the economic and Market Impact of impeachment. Do you see any evidence right no, that the impeachment process zero. A big zero. And you 100 agree. No impact on the markets it would seem were going to record highs, and and then were back on the economy. Yeah, i mean. I think what investors want is certainty. Theyre not going to like the infighting i think most people including wall street just hate washington im in washington and so, you know, we like to be loved here, this feels so political. If you already hated trump before he got elected. He actually if you hated him, you probably still hate him. If you dont hate him, and you want him to be able to do things for the economy, for the market as most on wall street want. It feels like this political game thats happening in washington. And no ones minds are being changed. Yeah. To that pointed, theres an argument that these impeachment proceedings are helping the republicans. Theres going to be the bucket of people who hate trump and there are a bucket of people who love trump and theres everyone in the middle who probably just hates washington washington is spending a lot of time on itself what republicans have done brilliantly, instead of talking about what trump did, theyre talking about what democrats are doing to drag the whole nation through this political process, and that really makes it about washington being it really plays out how much people dont like washington. I think republicans have a lot to gain here. Lets presume the impeachment process will move through the house as we think it will. The president will be acquitted in the senate. When we come to november of next year, are people going to remember this . Or are they or will there be the next controversy, and the next issue theyre focused on . Its a fair point we live in a news cycle that is 30 seconds long, we move on to the next thing quickly its sort of a split feeling for me its an historic day it will be the third time in history a president is impeach ed there will be a senate trial and an acquittal so much can happen between now and then so many crisis, or good things can happen maybe we get an economy moving forward. Im not sure that impeachment is going to be the thing that swings the election one way or the other. It will be a factor, may not be the dominating factor. It depends on what trump does between being impeached and acquit acquitted. To the extent impeachment remains an issue, i think it remains an issue, because it gives the gop and the president a big kudgle with which to beat up on his opponents. It does do that it allows the democrats to say he was impeached for reasons, if you look at the evidence, theres plenty of evidence to suggest he did what is exactly alleged with duprey, he held up money in return for investigation of his political opponent republicans can say that democrats are just playing politics, theyre also making the constitutional argument that we were elected to hold the president accountable for his actions. And thats what we tried to do thats what we did. Coming up, we are a week away from christmas. Well look at the winners and losers and get a top pick for 2020 and how big of a threat to netflix is disney plus how many subs netflix might lose every year, our analysts visit thousands of companies, in a multitude of countries, where we get to know the people that drive a companys growth and gain new perspectives. Thats why we go beyond the numbers. T. Rowe price. Invest with confidence. Thats why we go beyond the numbers. Tonight is a magical night. Anything is possible. I love it. Welcome back, its been a roller coaster year for retailers, were just one week away from christmas. The group has had to tackle several head winds, from Online Shopping booms to the risk of tariffs, and then throw in the shorter Holiday Shopping season which freaked us all out joining us now is oliver, managing director at cowan, thanks for being here with us. Were going to start things off with target. Nearly doubling this year. And hitting a record high today i have to say, though, if i can give one critique, it doesnt seem that target came up with a strategy that other people are doing. Target, the story here is the businesses are private brands, theyve also been doing a great job using stores as film and options. Particularly curbside, our drive up, pick up. Thats a huge idea which has been successful. Thinking about digital and private brands its a trusted brand and store that americans really love thats been all working together to add value and convenience the other part of target is operating margins. Operating margins are in the 6 range, theyre going higher and thats a positive using stores as fulfillment is a more profitable manner to deliver goods to people. On your idea about the private label, many other retailers have their own private label. Whether its walmart, kohls or macys it was a key pillar of the strategy from the beginning. Why is targets label working better than others target has a rich history of being a great merchant we lovewhat theyve been doing with private labels. They identify opportunities from goods and gathers, pillow fort for kids theyre really thinking about the customer, and target has the ability to market and expand because people trust the target brangd these are all great aspects that target has really been able to execute too we like the kirkland brand at costco the private label story here is quite special. And also, theres a difference between the macys and apparel versus the whole broad lines experience at target. Fair enough, its fundamentals we know theyve been a major disappointment macys down 15 from its 52 week high you hear a lot of people say look, jeff gannett has a lot of good ideas at the end of the day, is it a format issue theres a tough problem here with the mall. The lower tier malls, the lower performing malls are not an exciting place to be weve seen a lot of Great Success at tjmaxx, even target has a great clothing offering. The younger customer is interested in subscription models, the real reel. And rethinking clothing as rentals. These are all aspects which are eating away at share and the biggest problem is womens apparel, that continues to be an issue as well as the shopping mall, the future of the mall, and rethinking malls too be much more experiential. I want to move on, were looking ahead at 2020 after this choppy year with a clear divergence between winners and losers, what retailer do you like the most for 2020 we continue to be excited about this whole value play, so target, walmart, costco, we also like a specialty retailer called boot barn. Its a 20 billion western wear market i was in texas at the rodeo. I grew up in louisiana they have a 5 share of this market they can double their stores from 250 to 500. What were seeing is a very fascinating by fur indication in retail you either play with strong players or strong leaders, such as boot barn and ulta. These can compete against amazon and offer you specialized merchandise and an entry maybe just simple cowboy boots if youre heading to nashville. Oliver, thank you very much. Thank you, happy holidays, and get shopping shops of facebook and twitter higher today were watching the impeachment debate play out on capitol hill right now. How big of an issue is it to the markets. We heard a couple experts a moment ago say zero. Power lunch will be right back and etfs are commissionfree. S and when you open a new brokerage account, your cash is automatically invested at a great rate. Thats why fidelity leads the industry in value while our competition continues to talk. Talk, talk while our competition continues to talk. vo than just the business theryou came for. More whether thats getting a taste of where you are, or bringing some of that flavor back home. Thats room for possibility. Lets get to living welcome back to power lunch. Wall street split on social stocks these days. Deutche bank lifting its price target for facebook. While city slashes its target on twitter on some refrn new concerns lets bring in the trading nation team today. Katie, both these stocks, even though the calls were in different directions, both these stocks happen to be up today how does each look in terms of your work, in terms of the trend, which would you prefer. Facebook would be the winner from a technical perspective, its a long up trend it still has positive momentum across time frames and has a potential bullish long Term Foundation that would be completed on a breakout of final resistance, twitter on the other hand is more of a range on a long term basis, if we saw twitter get up into the gap down in october, it would be a nice incremental. But as it compares to facebook, facebook would win you know the story, big picture for this entire sub sector has been, theyre winning eyeballs over a long period of time whats not to like there . I think you need to be selective in the space look where the social media stocks have come 10 years ago 10 years ago, we were talking about my space over the next ten years we could be talking about a delusion of eyeballs because there are way too many look at 30 years ago, snap was all the rage, and now youre looking at like tiktok is starting to take eyeballs away none of these platforms can charge a subscription fee, because eyeballs will pick up and go somewhere else. This is not dimension where you have things like pot casts coming as well i think you need to be selective in the space, but ten years from now, we get to talk about the delusion of the platforms. Maybe some of these companies will say, were vulnerable you cant break us up. Thank you very much more trading nation, head to our website or follow us on twitter at trading nation. We will do that, michael. Ahead on power lunch, stocks climbing despite the drama in d. C. Such that it is the markets shrugging off the big risks this year. Why the best gift to give this year could be shares in a company. And jingle bells stocks, tim seymour coming to town with some stock advice, all this when power lunch continues. And now the latest from trading nation. Cnbc. Com and a word from our sponsor. Every trader should accept that losses are a part of the process. So in an effort to reduce your risk and define your max loss, consider using stock this should eliminate a motion from your decision making. Im joanna paine and schwab is the better place for traders soft music when i see obstacles, i create opportunities. When i see adversity, i find a way. When i hear never, i say now. [announcer] Southern New Hampshire university is education made to fit your goals with over 200 degree programs, flexible class schedules, and some of the lowest online tuition rates in the nation. cheering so when i face barriers, i can break through. [announcer] breakthrough at snhu. Edu. Welcome back, everyone, im sue herera, here is your cnbc update at this hour. Senate majority lead per Mitch Mcconnell and Senate Minority leader Chuck Schumer comment on the event and the expected Senate Impeachment trial the country is waiting to see whether these House Democrats will give in to the temptation that every other house in modern history has managed to resist, and misuse the solemn process of impeachment to blow off partisan stain. President trump you have a habit of accusing others of the offenses if you have committed if you want due process to present your side of the case, let your aides testify and turn over the documents weve requested. On a happy note, a delaware boy who received thousands of birthday cards and gifts is now delivering nearly 2500 toys to kids in the same hospital. Delivering the toys to other kids who will be spending the holidays in the hospital that is your feel good story of the day. Thats the news update, guys, back to you. The markets are modestly higher stocks on track for the sixth straight day of gains the gains are pretty modest. But theyre higher take a look at shares of tesla, though that one is up 3 today. Record high there for whats been a volatile year for the electric carmaker. A 49 per share price target, skechers is cheap compared to its peers. Colombia sportswear being added to the mid cap index that means fund managersville to buy that stock as we end, were going to end with steel case. Its on pace for its best day ever, and highest close in 20 years. Stocks higher by 18 reporting better than expected earnings and sales the phrase follow the money became famous in the watergate scandal and its popping up in another impeachment scandal. An alleged threat to delay 400 million in military aid to the ukraine. The first article of impeachment, abuse of power 400 million in military aid to ukraine was held up to try to pressure the country to conduct the investigation into the bidens, but this legal memo from the white house explains why the administration believes it did have the authority to withhold the money, and it argues this is not a policy referral, but a programmatic delay pause in setting to assess facts and assure programmatic effectiveness is not a deferral of funds this is not the first time the white house has used the budget process in order to advance its goals. The administration has been paying for the border wall by transferring money to other accounts so far the courts have issued mixed rulings on whether that is legal. Typically, the office of management and budget is one of the wonkier offices in the white house, guys, but in this administration it has become a political lightning rod. Thank you very much stocks rallying once again to record highs as the markets seek greater clarity bob pisani joins us from the New York Stock Exchange weve been up advancing almost every day in the last couple weeks today the fed has been neutral, the u. S. Economy sees recession chances low, or at least people have come to believe that heres a thorny issue, whether or not the Global Economy is bottoming out theres been indicators it has, it hasnt. You want to look at fred smiths comment overall, independently, fedexs issues, the eurozone is seeing some stabilization in manufacturing