Transcripts For CNBC The Profit 20240713 : vimarsana.com

CNBC The Profit July 13, 2024

John oh, okay, well lemonis okay, so were going to have a little bit of fun tonight. In the last seven years of doing the profit, ive visited nearly 100 businesses. Lets go make some money [ horn honking ] and ive traveled the country trying to fix the people. And you do 1 million a year . You should be proud of that. Man but we dont know how to keep any of it. Lemonis . Fix the process. See . It is flimsy. Dont ever make these again. You dont sell them. And create a few products. Juli it reduces anxiety and depression. Lemonis i kind of like it. I spent countless days working on these companies. How much money did you burn through . Parker 650,000. Lemonis but we cant always fit everything im thinking into the show. So tonight, were going to give you an inside look at an episode from season 5 called tankfarm. Mike you want to be my boss sometimes where im like, dude, were partners. John no, want to talk real . Lets talk real. John at that time, you know, mike was pretty lackadaisical in that area. You kind of just didnt care. Mike mm. I dont think you did as much as you thought you did. Lemonis over the next hour, im gonna take you behind the scenes to share with you what i was actually thinking during filming. Both of you, get your [bleep] together and figure out how to coexist and have mutual respect. John at that time, we were at our really at our bottom. We dont do a lot of things lemonis as a family . John yeah, because its too painful. Mike our family, you know, just, like, broke apart. Lemonis . Share some secrets. Ashley we might want to spell barbeque correctly, though. Mike i start using spellcheck. I didnt know it existed before. Lemonis . And give you an honest assessment of my decisions. That stores closing, unfortunately, no matter what. Whoo my name is marcus lemonis, and this is an inside look at the profit. This is one of the best investments that i have made in the history of the show. When i look at investments, i look at getting a good return on my capital, which ive definitely gotten, but i also look at the integrity, the character, and, quite frankly, the quality of the people i do business with. Now, mike is definitely that guy. Amber [ laughs ] john he is. Its true. Mike and my brother. Lemonis okay, johns not a bad guy, either. John im pretty good. Lemonis why dont we go ahead and start the show . Amber lets do it. Lemonis i have a number of investments in the fashion space, and if this one goes well, it could fit in very nicely. Woman hi, hows it going . Lemonis hey, how are you . Woman good, thank you. Mike its honestly, thats a goodlooking store. Lemonis you know what . Heres what ill say, of all of the businesses that ive ever gone into, the retail merchandising of this particular store could have been one of the best. Amber the best, i think. Mike john picked out some cool stuff. I designed some cool stuff. You know, we were always finetuning it, you know, changing it, adding fixtures. But because of that, we learned how to merchandise for our new customers. Lemonis yes. John so, tankfarm is supplies for gentleman of sport and leisure. Our strong demographic is male. 25 to 45, thats our audience. Mike thats a good pitch. Not too bad. Lemonis he practiced in the mirror that morning. John i should have. This is our brand. Its great. It looks great. We buy the blank, mike designs the graphic. Its really high quality. Lemonis are these all your house brand, or is there a combination . John we have about 65 brands. A guy comes in, he can get everything from his socks, his boots, to sunglasses. Lemonis whats your store do in revenue . This location . John about 540,000ish. Lemonis 540,000 out of this store. John and about 560,000 out of the other store. Lemonis Huntington Beach store make any money . John 15,000 last year. Lemonis this store . Say goodbye to huntington. John like 5 grand. Lemonis okay. Mike but also, we have a private label Design Business that we do on the side. Lemonis oh, really . John the private label is a different company. Lemonis and thats designing and producing for other people . John Anderson Brothers design and supply. Lemonis how much revenue . John last year, 1. 7. Lemonis wow. Solid. Im learning that theres actually two separate companies. Tankfarm, which has the two Retail Stores that are struggling, and Anderson Brothers, which is basically an Apparel Company that helps other companies manufacture goods and products with their name on it, a bit of a private label Apparel Company. Its clear to me that these guys really understand how to design and manufacture and distribute products. But running two stores . Not so much. Pause. You just shook your head. John no, no, i was like, no, youre right. Not so much. Lemonis no, cause i think you dont actually agree with me on that one. Its okay. Were friends now. John well lemonis you think you run Retail Stores really well. John no, no, no. It was a lot of work, and it didnt pay off, but when you think of all the lessons we learned from having Retail Stores mike oh, exactly. Lemonis and i think its important for viewers to understand this that there are things that youre going to do inside of your business career, and the things that dont work, you probably learn more from than the things that do work. John totally. It gave us a phd in that part. Not so much the backend financials, but i was like, wow, were so great at doing this. Marcus is going to call us and want to do 20 tankfarm stores, and mike big surprise with that. Lemonis did you actually think that was going to happen . John i thought that was a possibility. Mike we actually thought that you were going to expand the tankfarm retail experience. John like shopping shops. But it was, like you said, a great way to learn, and now we can pass on some of those jewels to our customers and help them be successful at what theyre doing. Lemonis i really do agree. Lemonis who does the planning . John i do that part. Lemonis oh, so youre the buyer . Mike but i do the handson graphic design. John i buy the best of the best. Lemonis are you 50 50 partners . John yes. Mike yeah. Lemonis how did you start the business . Mike were thirdgeneration printers. John our grandfather, he started the print shop in the 70s, and now its paper goods. And then in the 80s, our dad started doing tshirts. Mike but he still prints our stuff. John so inks in the blood. Mike where we grew up, orange county, theres a 3mile area of these big oil tanks, and that was called the tankfarm. Wifes like, you should really open up your own store. John everyone told us. Lemonis youre married . Mike married, yeah. I have three boys, little boys, and he has two girls. And my wife owns the womens boutique across the street. Lemonis oh, very cool. [ chuckles ] mike too much . Mouthful . Lemonis just so you know, i almost think that the editors had to slow it down. Sometimes i go in, and people are, like, hohum. Theyre debbie downers. When i came in, you guys are fullforce octane. Your energy is infectious. It made me want to do business with you guys. I remember looking at the rest of the crew, saying, oh, this is going to be a fun one. Amber yeah. John cool. Mike that was fun. It was a blast. Singer, our younger brother, played guitar and wrote a bunch of stuff. Lemonis how many brothers . John three. Lemonis okay, so theres one more. Mike he passed away. Lemonis oh, he did. Mike yeah. So about almost two years ago. John cancer. Lemonis oh, man, im sorry. Both thats our brother, ricky. John hes the talented one. Mike yeah, he was singersongwriter. Super talented. We have his record here. John i mean, theres a lot of pain that goes through cancer. Hard thing to talk about. Mike when things happened and kind of went to, like, stage four and all that, were like, this is not making sense. This does not add up. This doesnt happen to us. John yeah. Mike were the andersons. John we dont vacation anymore together. We dont do a lot of things lemonis as a family . John yeah, because its too painful. Mike our family, you know, just, like, broke apart. Lemonis and you guys were you guys were always close as a family. John super close. We were blessed with, like, this lifestyle of it of it being all kinds of fun stuff. And youre like, wait a second. Not anymore. Lemonis how old was he when he passed . Mike 34. Amber 34. John four years ago. Lemonis holy moses. John there are some real feelings there, you know . Mike ah, you know what, its john its still pretty it still stings to see that stuff. Mike its like two extremes, you know . One extreme is how great things are, and the exact opposite is how crappy things are without ricky, you know . Amber right. Right. Mike thats how it is. John okay, so this is the office. Lemonis hi, there. Amy hi. Lemonis im marcus. Mike this is amy. Amy so, im the production manager for anderson and tankfarm, and then i do the finances for anderson, as well. Lemonis i never like the brand on the door to be the brand on the product inside that store. The idea of creating brands and doing what you do inside of anderson is great. But what i would prefer to see is anderson on the door and then inside of the store, other brands that you may own in your back pocket. Amber why did you say that about the name on the door and the stuff inside . Like gucci, chanel, they lemonis thats different. Theyre retailers. For example, you dont walk into target and see target on their clothes. You dont walk into walmart and see walmart. They create their own brand as an adjunct to their primary business. And so when i saw tankfarm on the door and tankfarm inside, it just throws me off, because i see a bunch of other brands, as well. John mmhmm. Lemonis mike tells me that his wifes in the apparel business, and so i wanted to get a flavor for how her store would look. John oh, great. Mike my better half, candi. Candi hi. Lemonis how are you . Candi im good. Lemonis nice to meet you. Candi nice to meet you, too. Mike look at that pretty girl. Lemonis what a beautiful store. Candi thank you. Lemonis maybe you guys should come over there and teach us something. Candi hey, i will. [ laughs ] lemonis what do you think their store looks like . Candi i always tell em it looks like a museum. I tell them, let me merchandise, but, you know, so. John i dont really agree. Woman i think its a little in there, a little maybe too cool. John i dont agree with the too cool thing. I dont agree with it at all. Candi i dont want to step on any toes. Lemonis i was surprised how quickly john got, like, really defensive. Mike thats the moment youre like john forget it. Mike you werent faking it. The cameras didnt matter. You were getting irritated. And you saw it right away. Amber john, are you better at taking criticism now . John yes, im cool totally cool with it. No, really. No, yeah. I can take it. Mike he is, yeah. John [ whispering ] i can take it. Lemonis play. Lemonis yeah, buddy. What i really want to do now is go to the dads print shop. Whoo which is ultimately where it all started. Mike yeah, this is the best part. Lemonis it was a long ride, too. Mike it was. John [ laughs ] lemonis whoo, that was fun. Just so you guys know, i was scared out of my mind. John hey, dad. Lemonis mr. Anderson. Nice to meet you, sir. Oh, wow. This is a big shop. I honestly was surprised with how big the screenprinting shop was. Mike angle, good pressure all the way in. Lemonis what i like about what i see here is its connected to the family, so i know theres good pricing. Rick slick. Lemonis come on with the gold. And, amber, just so you know, all the profit merchandise thats on the internet, that we give away every week for fun, these guys made it, designed it, did everything. Amber wow. Lemonis all the fun stuff. John whatever you need, thats what we do. Amber so cool. Rick mike is a great graphic artist. John is the sales guy. Hes very determined. Cant think of anything better. Mike thanks, dad. John thank you, pop. Rick weve been through a lot with my son. [ sniffles ] lemonis yeah. Mike we could show you a video, a video he did for his daughter. Lemonis i would love to watch that video. Did he write this song . Mike he wrote it and sang it for his daughter. Ricky dont ever stop loving dont let anyone take your crown youre my angel theres nothing on earth as beautiful mike growing up, we never saw our dad shed a tear until, you know, all this stuff. Lemonis till ricky, yeah. Lemonis if you guys could say one thing to him right now, what would it be . John oh. Mike geez. [ laughs tearfully ] [ groans ] ricky wide open dont let your emotions take away your love john just, i miss you. Mike yeah, about the same. But also, you know, hey, your you know, rachels good. The kids are good. Ricky if you lose your way just listen for your name mike life is never going to be the same. Ricky youll hear me in the way john you think youd get used to talking about it, but you dont. Ricky our hearts will sing again mike he actually told us, you guys you guys have each other. When it was getting close, he says, you guys have each other. You know . So. John yeah. Lemonis you can tell by the way they feel about their father and their brother that they have character. And any time you meet people that are rich in family tradition, those are the underpinnings of Good Business partners. John this was a long day. Lemonis thats the idea. Amber break you down. Thats what we do. Lemonis how does this store do . Mike were not hitting the numbers that we thought we would. Lemonis how much is the rent here . John about 10,000 a month, where its about 6,500 in seal beach. Lemonis whens your lease run out . Mike next month. John next month. Lemonis did you bring your financials . John we did. Lemonis lets sit down and go over em. John okay. So this is tankfarm seal beach. Lemonis seal beach, 530,000, and the store made 16,000. You go to huntington, 539,000 in business. This store shows that it made 13 grand. Very little return. Anderson brothers. 1,742,000 of revenue. Business made 155,000 bucks. Between all the entities, 2. 7 million in total revenue, 184,000 of profit, i think where this business has potential is largely in product development. Okay, so heres what i want to do. My offer is 2 million, a Million Dollars in equity and a Million Dollars in a line of credit. Mike [ laughs ] john im like, holy [bleep] lemonis ill tell you guys a funny story. It was like three days before i got married. John yeah, we met your wife. Lemonis and my wife was sitting outside, and i can see her through the window along with alex the producer. Amber yeah. Lemonis when i made the first offer, i literally thought i saw her fall off of the flower base that she was sitting on. And i went outside, and alex and her were like, what in gods name for some tshirt business . The Million Dollars of equity, i want 50 of the business for it, 50. 001 . I like the idea of tankfarm, but i do not like the idea of the name on the building is the name on the product. John could it be 33 , 33 , 33 . Then we could have something lemonis it could be. Whether its 33 or 50. 1 , im going to have full control. John got it. Lemonis so, if 33 , 33 , and 33 is more comfortable for you, then great. Ill back my number down to a million. 500,000 and 500,000 instead of a million and a million is a better deal for me financially that 2 million for 50. 01 . John i think we should stick with the 2 million, and i think he should he should do it that way, and i think you and i should lemonis unhunh. That deals off the table. My first offer is my best offer all the time. Really . Wait, right here. John lets call it 1. 5. Lemonis [ laughs ] aw, come on. Mike thats what hes good at. John lets go a little bit more. Lets get back to the first closer to the first deal. Lemonis i was looking outside. Could you see me looking outside . Amber yeah, i can. John come on, lets go lets go closer to the first deal that we should have done. Lemonis yeah. John yes. [ laughter ] mike youre all, i did it. I sold him. Lemonis no. John [ chuckles ] that sucks. [ laughs ] that sucks. Mike that sucks. Lemonis that was one of the more fun negotiations weve had. Amber yeah, it was, definitely was. John this is all wrong if this is all we have. That corners wrong mike no, but we have lots of pieces candi i think thats perfect. John what we have here isnt working. Mike i should have told john, just, you got to leave, take a coffee break. Lemonis i wouldnt have let him take a coffee break. Mike yeah, thats a good point. Lemonis my final offe goodbgoodbye fred. [ toilet flushing ] what if he gets hungry . Kohler revolution 360 with continuousclean. Stays clean five times longer. Its okay, dad. Only from kohler. So chantix can help you quit slow turkey. Along with support, chantix is proven to help you quit. With chantix you can keep smoking at first and ease into quitting so when the day arrives, youll be more ready to kiss cigarettes goodbye. 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Ahhh do they pay me money directly when i get sick or injured . Yeah. Aflac you got it. You know aflac boom get help with Expenses Health insurance doesnt cover. Get to know us at. Aflac dot com. These expect and way more. Internthats xfinity xfi. U get powerful wifi coverage that leaves no room behind with xfi pods. And now xfi advanced security is free with the xfi gateway, giving you an added layer of network protection, so every device thats connected is protected. Thats a 72 a year value. No one else offers this. Faster speed, coverage, and free advanced security at an unbeatable value with xfinity xfi. Can your internet do that . 100 control. John well, then, thats the deal. Lemonis do you guys need to take a walk for a minute . Mike no, no, no, no, no, no. I dont want stuff to change again, dude. [ laughter ] john its gonna get worse. Mike it was like, after two hours, youre like, lets get up and walk. Im like, no, were not going to walk anymore john okay. You got a deal, marcus. Lemonis okay. What do you think your brother would say right now . John hed be giving you a h

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