Press Release – NZ College Of Midwives Womens birth experiences have an impact beyond the act of giving birth. The care they receive has an influence over the following weeks, months and even years, as they and their whnau adapt to life as new parents. Thats what Alison Eddy, … “Women’s birth experiences have an impact beyond the act of giving birth. The care they receive has an influence over the following weeks, months and even years, as they and their whānau adapt to life as new parents.” That’s what Alison Eddy, CEO of the New Zealand College of Midwives, believes is under-recognised within the wider context of maternity service provision in Aotearoa New Zealand.