Comments Robert Moffett (Technical Director Combilift), Martin McVicar (CEO & Co Founder Combilift) with Emer Conlon (Author). Combilift, the Ireland based forklift and material handling company, has partnered with an award-winning author Emer Conlon to create a new children's book in time for Christmas. At first glance, the pairing of a children’s book and one of the largest indigenous companies in Ireland, may not seem like a likely fit. However, when asked about this, Conlon explains, “I approached Combilift just over a year ago, with a view to proposing a novel, unique way to communicate with existing and potential customers, as well as being involved in the education of the next generation. The idea was to write a children’s book which ‘cartoon-izes’ the main Combilift products and transforms them into characters that children will love. I wanted to also use it as a marketing tool for the adults and so I used the USPs of the actual forklifts and turned them into the superpowers of the characters! That way both adults and children would get something from the book!”