Jordana Armstrong, associate director of Innovate Calgary, says most people will already be familiar with social innovation in Canada and at UCalgary, citing examples from the adoption of universal health care to the Registered Disability Savings Plan to Innovate Calgary’s Living Works, an organization disrupting how we think about suicide prevention. Putting the ‘social’ in ‘innovation’ invites us co-design new approaches and create inclusive partnerships to address challenges that are too big for any individual, company, sector, or even jurisdiction to solve. Investing in social innovation and social enterprise is about investing in ideas to transform social and environmental challenges into opportunities and empowering communities to act on them.