Comfort unveils new pack design and formulation Print 4th May 2021 Laundry brand Comfort has rolled out a new pack design and updated its formulation to “reinforce its position as the clothes care expert”, The new design is available across Comfort’s entire range, priced between £2 and £6. The new formulation features Pro-Fibre Technology, which brand owner Unilever said is designed to protect clothes from colour fading, bobbling and shape loss. The launch is being supported by a £5.8m campaign kicking off this month. 2021-05-04