Comment: Our reserves were not built to survive long Covid The Asthma Society of Ireland wants to end deaths from the condition by 2030, but the prolonged pandemic has heaped pressure on its services 8th May, 2021 Sarah O‘Connor, chief executive of the Asthma Society of Ireland: ’We are incredibly serious about ending asthma deaths by 2030‘. Health charities and organisations representing vulnerable patients are experiencing the financial and strategic equivalent of long Covid in the not-for-profit sector. Last year, launching our new strategy during Asthma Awareness Week, I wrote with great pride in the Business Post about our agility in responding to the need to build scale in programmes quickly.