COMMENTARY: Optimizing Google My Business for pre-owned vehicles Monday, May. 03, 2021, 02:23 PM By George Nenni Generations Digital Most automotive retailers already understand the power of a fully-optimized Google My Business (GMB) listing, but how many dealers have optimized their GMB listings for marketing used vehicles specifically? As a reminder, a dealer’s GMB listing (or Google Maps listing) is their online yellow page ad, and appears 100% of the time someone does a Google search for the dealership name. Today, local search engine optimization (SEO) is all about fully-optimizing one or more GMB listings for each dealership. However, winning on GMB is not about winning on dealer-branded searches, since Google makes this happen automatically for every dealership. To truly win with GMB listings is to appear in the “local map pack” listing of three Google map results, for non-branded category searches. Examples of non-branded search might be “used cars near me”, or “best used trucks in Chattanooga”. One can imagine how competitive these searches would be, so winning requires careful tuning and content-feeding for the dealership GMB page(s).