Common director in Frontizo, Amazon Retail India; but firm in question is different, Amazon tells Karnataka HC The entity which is the subject matter of investigation over violation of India's Competition Act is Amazon Seller Services India. January 21, 2021 / 08:31 PM IST E-commerce major Amazon on January 21 said that there was a common director in Frontizo and Amazon Retail India, albeit adding that Amazon Retail India wasn't the marketplace in question during a hearing in the Karnataka High Court, CNBC-TV 18 reported. The entity which is the subject matter of investigation over violation of India's Competition Act is Amazon Seller Services India. Frontizo is a holding company of Appario Retail while Amazon Retail India sells retail foodstuffs made in India.