Communication is key if the customer really is ‘king’ Condescending cut and paste e-mails and lack of common courtesy are not good business practice 09 March 2021 Do corporates ever brainstorm who they are as a company, and then make sure that’s reflected in their tone when speaking to or writing to their customers?.. This article is free to read if you register or sign in. If you have already registered or subscribed, please sign in to continue.