Competitive race in the cloud data warehousing market gets interesting SHARE The impact of Snowflake Inc. in the enterprise tech world extends well beyond its becoming the largest software initial public offering in history. The company is beginning to eat into the overall market share of competitors in the cloud data warehousing market based on revenue, to the point where it may potentially supplant all of the major cloud providers. That was one conclusion from recent data analysis provided by 7Park Data Inc., a research firm that analyzes real-time spending to provide transparency for the cloud database market. “Within this cloud infrastructure data set, we’re tracking several billion dollars-worth of spend across AWS, Azure and Google Cloud Platform,” said Sagar Kadakia (pictured), head of enterprise information technology at 7Park Data. “At least within the data warehousing space, you are seeing spend go toward Snowflake. It’s definitely turning into a battle royal as we move into 2021.”