Consumer are looking for preferred skin care ingredients to

Consumer are looking for preferred skin care ingredients to become part of their hair care routine


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Consumer are looking for preferred skin care ingredients to become part of their hair care routine
28-Jun-2021
Last updated on
The way consumers approach beauty and personal care is still evolving in the wake of pandemic challenges. While some trends are no longer relevant, others have surged to the forefront. A clear example is the rise of resilient beauty, which accelerated sharply in 2020. The desire for essential self-care suddenly became acute, but with a trip to the salon or spa no longer possible, consumers took a ‘DIY’ approach and turned to trusted rituals and ingredients to restore calm, detox and de-stress at home.

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