Consumer durables upbeat about growth despite challenge posed by second Covid wave Despite speculation of slowdown, brands expect to grow by up to 16% in 2021, reaching pre-pandemic levels. But at the same time, they do not plan to increase ad spends much this year Mumbai, April 30, 2021 Despite the second coronavirus wave posing a challenge to the market, the consumer durables sector is hopeful of reaching pre-Covid levels of growth this year due to a surge in demand. Brands expect to grow by 16% this year while keeping advertising spends minimal and having a relook at their marketing strategies. Rising Star Awards 2021 Entry Deadline - Monday, May 17, 2021 -