Content Moderation Case Study: Yelp Attempts To Tackle Racis

Content Moderation Case Study: Yelp Attempts To Tackle Racism On Its Platform (2020)


Wed, Jan 13th 2021 3:38pm —
Copia Institute
Summary: Running a site that relies on third-party content means having to deal with the underside of human existence. While most people engage in good faith, a small minority of people engage with the sole purpose of disparaging others.
Yelp is no exception. Designed to provide potential customers with useful information about goods and services, the site's popularity lent itself to brigading (negative reviews delivered en masse in response to current outrages) and the lowest common denominators of the general public: bigots.
The potential to ruin a business's reputation over their views on immigration policy, their employment of minorities, or other perceived slights made it possible for the most-respected review site to be weaponized by racists.

Related Keywords

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