We are adding to the fast-growing marketing team that is making waves in the South African insurance space, and if you have a way with words, then we need you! If you're up for the challenge, this is what you would need to do:
Content Creation:
Ability to research, write, and edit persuasive, SEO-optimised copy, in support of business goals and objectives. Ability to write compelling copy, headlines, taglines and calls to action. Writing copy for TV, radio, print, OOH and digital that adheres to the tone of the brand and meets the brief. Creation of entertaining scripting for informative video content for the website. Developing innovative, creative ideas for proactive work.
Content Management:
Working closely with the marketing team to devise a content marketing strategy that aligns with the company's wider goals. Creation of a content marketing calendar to ensure regular content across digital channels, including the website, throughout the year. Ensuring alignment between copy and brand objectives. Ensure that content resonates with social media influencers to increase brand credibility. Tracking and reporting on performance of posts.
Requirements:
A formal tertiary qualification in English/Journalism or related fields. Minimum of 2 years working experience, preferably in a digital content environment. Highly articulate with an excellent command of spoken and written English essential. Creativity, and ability to produce innovative and original ideas for new content. Effectively communicate and coordinate with creatives. Ability to work under pressure and to tight deadlines without compromising quality. Tech-savvy and fully competent in the Microsoft suite. A team player and an animal lover. Developmentally-minded with a keen interest in personal and people development. A portfolio that demonstrates an ability to write content that is free of grammatical and spelling mistakes, well-researched, persuasive and SEO-optimised.
If you are the right candidate with the relevant experience and skillset, this is a dream opportunity to live and work in the Garden Route in a company that operates at a big city pace. This position is permanent and will be filled in line with the Dotsure culture, values and Employment Equity policy and plan.