Share This is not a story about COVID-19, although COVID-19 is a key catalyst. This is the story of a new healthcare ecosystem, which will allow the development of new, diverse and creative healthcare experiences. Today I can acquire a user on Facebook, give them access to physicians via partnership with Wheel, have medicines seamlessly shipped to their homes via Truepill [ Editor's note: Hogg is a consultant for Truepill], deliver a home-lab experience via Everlywell, integrate a wireless blood pressure cuff from Omron, create a seamless referral flow with data from Ribbon, and even get paid for much of this via traditional fee-for-service reimbursement, processed via Eligible.