Convenience Retail Transforms the Danish Market Shop Talk Live takes viewers on a world tour of innovative formats, beginning with Reitan Convenience Denmark. January 29, 2021 By Chris Blasinsky LONDON—Global Convenience Store Focus kicked off its first Shop Talk Live discussion of 2021 with a journey to Denmark. In “Convenience Store Transformation—the Danish Way,” Jesper Østergaard, managing director of Reitan Convenience Denmark, shared some of his team’s long-term strategies to completely reimage and transform their kiosk-like 7-Eleven store that exclusively sold traditional c-store items like candy, snacks and magazines, to a destination for fresh, local and healthy foodservice ranges. Østergaard shared that his team’s transformation strategy began about a decade ago. Recognizing that some of the top-performing categories had been declining, coupled with retail hours of operation regulations that changed in 2012, the convenience retail industry overall gained new competition from retailers that were previously not able to operate overnight and on holidays.