Coors Light's Super Bowl Ad Is Designed to Play in Your Dreams ✖ Super Bowl LV is drawing near, and a wide array of companies are beginning to preview their advertisement campaigns for the event. To an extent, part of the fun of Super Bowl commercials has been watching how the various parties up the ante, in hopes of creating a decidedly memorable commercial. On Wednesday, Coors announced their plans for how to market during the week of the event -- and it's undeniably memorable. Instead of airing an advertisement during the Super Bowl itself, Coors will be offering fans a commercial that can only be accessed in their dreams, with the goal of experiencing it the night before game day. Yes, you read that right.