Could OnePlus' integration with Oppo erode its brand value? Share Via: OnePlus founder Pete Lau announced the brand's partial integration with Oppo earlier this month. A look at the impact on its brand value. Earlier this month, OnePlus founder Pete Lau announced that the brand would be integrating some aspects of its business with bigger BBK Electronics sibling OPPO. Lau mentioned that the move would help OnePlus streamline its operations while taking advantage of OPPOâs resources. Now, unlike OPPO, OnePlus was positioned as a premium offering, an android equivalent of Appleâs iPhone. Like iPhone, OnePlus also offered a distinct product and brand experience, but at an accessible price point. This was being driven and supported by a strong global community of fans.