Councillors unanimously in favour of dumping Ashburton slogan 3 May, 2021 03:01 AM 3 minutes to read Ashburton District Council. Photo / Ashburton DC Other LDR_STRAP By Adam Burns, Local Democracy Reporter All eight elected members of the Ashburton District Council have backed a move to ditch the district's derided slogan. The majority of councillors are supporting a move to formalise a possible change in chambers with a few wanting to open it up to the public if necessary. Ashburton: Whatever it Takes has occasionally been the subject of ridicule in recent times, appearing on a handful of lists of one of the worst town slogans in the country. And it seems the district's community leaders unanimously agree that the district's catchphrase, for more than a decade, could do with some rejuvenation.