Andy Jackson/Stuff From Monday, five Countdown stores across Wellington and Auckland will sell only cage-free eggs. (File photo) “Animal welfare is a key concern for our business and our customers, but we’re highly aware that people make purchasing decisions based on a range of factors, including price and what they’re using eggs for. “While moving five stores to completely cage-free is a big shift, in these particular stores around 90 per cent of customers are already telling us that cage-free is important to them, so we hope they’ll embrace the change to completely cage-free.” While 2025 might seem a long way off, Countdown had to work closely with egg producers to be sure it had enough future volume to achieve the end goal, Hannifin said.