Decision When we saw the cookies themselves with funny faces, almost immediately the idea of a funny gang of sugar cookies, such adventure lovers, was born – the ideal company for young people for whom the product is made. The naming Crazy Crew invented by us perfectly supports the brand's concept and carries an additional emotional message about reckless and funny characters. Cheerful and daring design in black and white graphics, depicting the entire collection of cookies stands out on the shelf. On the one hand, it fits well into the category, and on the other, due to the emotional design, it forms a unique offer in the supermarket.