Promoted from VMLY&R Watch ‘The journey-driven design advantage’ on demand Behind every atom of design, piece of technology and data point is a human action or insight. When we obsess over the human, and not just a slice of data, we can focus on serving real people – not algorithms. This is the journey-driven design advantage. “Journeys are a powerful tool – they illuminate moments that matter and opportunities to improve lives,” said Jill Hewitt, group director of experience design at VMLY&R, at 'The Experience Advantage festival.' “Journeys inform both brand experiences (BX) and customer experiences (CX) and are even more powerful when the two come together to create a connected brand.”