Fri, Oct 23rd 2020 10:46am — Timothy Geigner Way back in 2013, we discussed an interesting study conducted by Google looking at the effect of let's play and video game reviews has on the gaming industry. That study's conclusion was that viewers watched let's plays at a far higher clip than, say, video game trailers. Two-thirds of those views appeared to be watchers focusing on the video itself, whereas the other third were watching on secondary devices/screens in order to find tips and tricks for completing the game in question. Both were conducive to promoting the gaming industry, being a method for finding out if a game is worth buying and because gamers know they have a resource to help complete a game.