Last week also demonstrated another benefit of Open Access. Not just that everyone could re-use the images from the Ida paper without wondering "is this too much for Fair Use principles?" (yes, I have seen people re-post every single image from the paper into their articles/posts, plus lengthy excerpts of text), but people could do fun stuff to them as well, and even use it for commercial endeavors. And I am not talking just about the Google logo last Wednesday!