Cresta, the real-time intelligence platform for customer conversations, today announced its participation as a launch partner for the global expansion of Amazon Web Services (AWS) Contact Center Intelligence (CCI) solutions. Organizations can now quickly and easily develop intelligent contact center solutions powered by AWS CCI, enhanced with Cresta's real-time conversational intelligence. As businesses move to embrace a digital-first future, consumer-facing machine learning (ML) applications like AWS CCI and Cresta's real-time platform provide easy and flexible ways to deliver a world-class customer experience. Cresta's use of AWS CCI now provides Cresta products a native integration with Amazon Transcribe, an automatic speech recognition service that makes it easy for developers to add speech-to-text capabilities to their applications. Amazon Transcribe supports over 30 languages and content redaction, allowing customers to further increase transcription accuracy with custom language models and vocabulary. AWS CCI solutions also enable customers to leverage off-the-shelf functionalities powered by AWS ML with their current contact center provider to gain greater efficiencies and deliver increasingly tailored customer experiences — with no ML expertise required.