Politics could be a wonderful topic. Its like sports. It used to be xs and os. Julie, you are right in the hearts of all of this. Some of your major product are steeped in the controversy of toxic radio, left versus right, boycotts. What is your take . Julie listen to the shows. He have absolutely been diversifying the content. Politics is an important issue, but so are the other Current Events that are happening. I really believe we have taken a much broader approach and we are certainly doing a lot of testing with a lot of other programming. Michael thank you. I have met some of the most fantastic people in this business who are clients of yours. I was the owner of a local Radio Station and i just love the smell of the turntables and the ink in the newsroom. Radio stations used to have a smell about them. Steve jones is smiling. You remember, dont you . Its like that new car smell. There is a curiosity about a hunger for and a frustration about executing more local programming for all the reasons everybody who has spoken this morning has said and what we will hear undoubtedly this afternoon. I am asked a lot about can we do local programming. I want to answer the who what and where of that. Im going to make a couple of people blush. Harry hurley in Atlantic City is the morning mayor. If you can find somebody who knows a market and has the ultimate rolodex, that is gold. Where do you find him since consolidation and syndication clobbered everything . A used to be a fighters market buyers market. Now if the seller it. If you cant sellers market. Wrko has a couple shows on the air whose Business Model ought to be instructed to you. These stations are heard on wrko and about a dozen more stations around new england. I thought that the unplowed ground in syndication is bigger than local, smaller than national. Are you potentially a statewide footprint . New england as a footprint is about the size of california. Can your show go wide enough where everybody has the same accent and embraces the same interests . I think thats the opportunity. I work with some of the state networks and the problem is they are giving stations stuff they dont really want and asking more of the stations and the stations are willing to give. They ought to start doing shows about the state. The other thing that station owners are concerned about regardless of market size is digital. From it is pressure from the whole from the home office for digital revenue. I will speak about this in the iowa broadcasters meeting. What the heck is digital . If you try to call any of your friends this weekend, you are going to get voicemail because today they just dumped orange is the new black season three. This is how People Choose to consume. If we do programming that is into the microphone and gone, we are leaving money on the table. We have to get better about using that thing in the pocket we used to call a phone as the dvr of radio. Michael how are things at cbs . Well, i have been here all morning but last time i checked it was good. Do you know something i dont know . [laughter] things are good. We do invest a lot in life and local programming. If you wear but mikes station on today, its 24 7. 880 in this town is still that way. That model is not gone. Is it more expensive . Yes. Is it difficult to find the talent to staff it 24 hours a day . Yes. Is the payoff bigger teco yes. Bigger . Yes. Michael another question for you. Personally, is the stick still a good investment . Is there going to be an and fm radio in 10 years . The stick is a business equation. If youre going to talk to heritage broadcasters who bought that stick decades ago, thats a very complicated conversation to say if its still worth it. Will it still be around in . Yes. If you go to detroit and you speak to the automotive industry, the makers of cars, they have no plan to get rid of the a. M. Fm radio experience in the car. Will they add to it . Of course. Thats not in the expense of taking away am and fm. I dont know why you wouldnt believe the people who are making cars. Michael karen, you are on satellite radio. She is also a publisher and a Pulitzer Prize winning writer. An absolutely brilliant woman. You have been with sirius now. What is your view of satellite radio data we havent had much conversation about it day yet. I absolutely love it. While i agree am and fm arent going anywhere, satellite has provided the opportunity to bring different people into the mix because most of us have satellite radio automatically in our cars whether we are renting or leasing or buying. From my standpoint, before i was just here in new york doing a morning show and now i am reaching people calling from the bahamas and canada. I dont even know if thats legal. I am talking to people literally across the country. Its breathtaking every day to come in and know that your voice is reaching that far. Michael you are on a channel that is basically designated as urban, africanamerican. I would imagine i wonder about this. Is it difficult to find the boundaries in terms of general conversation of where being an africanamerican begins and ends and when it becomes general of them generalism . I somehow knew i was going to get the black question. [laughter] its interesting because i am doing a live show on mondays. They repeat the live show on insight. I dont change anything. I published kris jenners book. Every day i wake up and i say that at some point these 15 minutes are going to be up and they just dont seem to be. People are fascinated by people. I can be interesting everything all day by just being myself and it doesnt matter what my race is and quite frankly, being on urban view is funny. Yesterday we had a collar caller that said you should make sure this goes out to the urban community. My call screener is like, you do know this is urban view, right . Its interesting to me that i dont necessarily draw those boundaries in mind. I think we have a very diverse audience. I do hang up on a lot of people. [laughter] michael julie, i am going to ask you the woman question. Since you are the reigning woman of the year. People ask me all the time, how come there arent more women on the heavy hundred . My answer is because there arent any. It is what it is. There is no answer. What is your answer . I have had a lot of conversations with women in the industry. I think the most important thing is that people ask the question how do i become that big success . I think the response i gave today was, who has defined success . If you have a great show and you are making money and there are options for distribution, whether its there is a different definition of success. Be in charge of your own life. If there are limited women on air right now, look at it a different way. We can do this. Michael joe, you are in the newspaper business. You are a reporter, editor, you have ink in your blood. Youre saying im a dinosaur. Michael not at all. You are part of the future. You work at a daily news deeper that has innovation you work at a daily newspaper that has innovation in it inc. Its ink. Share what you have learned. The radio has been a shot of adrenaline to our News Organization which has been traditionally a newspaper. We obviously have a website. It has expanded our reach. We are seeing some of the very best of radio, the immediacy of radio, when breaking news happened, realtime. Thats really so valuable to us in terms of reporting things now. Newsmakers, public figures, the governor, the mayor, athletes, celebrities, they might be reluctant to call a print reporter and do an interview and then have that person put on a filter. But now, they can come on harold radio and they can be heard in full context. Herald radio it is not a Radio Station in isolation. It is integrated fully with everything we do in our newsroom. We break news on the radio, and then we break it simultaneously on the web. There is video embedded and sound embedded on the web. Its sent out on social media. The next day, we follow up by advancing a story in the newspaper. Today, on the front page, we have a rand paul interview saying he doesnt go after his wife the way you went saying dont go after my wife the way you went after marco rubios. We do a lot of shooting in the studio. As a news coverage, news breaking vehicle and of the way to expand our audience, it has been incredible. Michael are the powers that be there happy you did it . Absolutely. We are getting great recognition nationally. We were just named as a finalist for innovator of the year. I remember when you first came into our studio and we walk you through. Michael has been an incredible help. We need radio advice. Radio is very difficult to learn and you need experience doing it. Its a difficult thing to navigate. Michael has been helpful there. He came to the studio and our studio is not millions of dollars. Its a renovated Conference Room with for mikes set up four mics set up. It has technically been very basic. We have we do remotes. We have a bureau in city hall and broadcast live from there. Very low investment, but we are seeing advertising and crossselling as well as radio specific by inns. Buyins. Michael this is a clearcut example of the future and potential of audio media mix in a multiplatform setting. I applaud you for that. Alan, you are a friend of mine for years so i know you personally. Dont try to be funny. [laughter] alan is a very funny guy. People always say to me they get very angry at him because he is a disaster. Did you just call me up after call me a bastard . Michael you are doing some really good Experimental Work in formats that are way beyond what anybody who knows you would know. I would like to have you talk about it. Thats a great question. I wish i had thought about it before i came here. So we are speak so much to what kind of show we do and who are we on the air. Certainly people who know my work with a he is a liberal. Antiamerican, hates the country. Who are we as a great question to ask yourself and think about in terms of what part of yourself do you want to bring to the show you are doing. People who know me often will see me with bill oreilly. Six minute segments where you become a cartoon as michael saying earlier. You have a few minutes to get little soundbites out. On our show, its very collar interactive so that it becomes more than just left versus right. Its who am i . Who is my audience . We have regular callers. When they first moved me, i didnt have a big audience at first because they changed my timeslot to a much better timeslot. I would get maybe to callers an hour. Those colors became people of the show and characters on the show and we made the people who call the show one theory would be, with the same voice as it gets boring. These people, we talked about their lives, personal issues, health concerns. This is less about who i am. Its leading me to who you are being a lot about what you bring to the table. Its not just about who i am, its who the callers are. I do a show on talkers. Com about one of my other interests which has nothing to do with leftright politics. Its about human cautiousness, cosmology. We talk to people in selfimprovement, the Human Potential movement, meditation, is not leftright or politics at all. This is really one of my passions because when i am not doing radio, i am not reading political books, i am reading deepak chopra. Thats what really interests me. I have a venue now to bring that to the radio. I sometimes combine it with what i am doing on fox news radio. I think that the question you asked is who are we and what part of that can we bring to our audience. I think that is a very important question we should each ask ourselves because what part of ourselves do we want to reveal during the few hours a day we are on the air . Michael or what part of ourselves do we want to reveal two different audiences and channels. Craig, i havent forgotten that youre here. Me neither. Michael what is it like being the Program Director of wabc with this immense history behind you. Thanks for having me. It has been a great group here. Every year, i think i learn a lot and that everybody take something away from this conference. Wabc versus wpro in providence, i done think the challenges are that much different. The audience is bigger. The spots sell for more. The talent are at a different level in the sense of they have to perform in a larger stage. The talent in providence were very talented. The talent in new york are very talented. That doesnt change. You still have the concerns over marketing, you still want to sign the talent to the right agreement. You still want the talent to be productive and do them and have them do the best show they possibly can. Those battles arent different providence to new york. Or des moines to new york or whatever. You still have a transmitter that goes down in the middle of the night in des moines, you have that in new york. You still have failed concerns and Sales Managers to work with and be productive with and try to find your spot and find the things that are going to matter. Those conversations are the same in the hallways of providence as they are in new york. I think the difference for me is just that there is a different pulse in new york city. There is a different expectation in new york. Both of those stations are heritage brands. Like mr. Dickey said earlier, you want to be the civilian of them. I take the heritages very seriously. Its what a lot of us listen to. We listened to 77 growing up and yankees game or cousin thursday brucie. I grew up in the midwest. Those big sticks meant a lot to me. This big stick means a lot to me. I take it its really seriously. I take our talent seriously. I take our approach to promotions and marketing seriously. Thats what it has to be. Thats what it has to be for all of us. Its exciting time. In something i hold very dear and its something that im very faithful to be a part of. Michael you bring up something very interesting. I have programmed in the biggest markets and i have also programmed in some small ones. I have found that the biggest mistake a major market radio person can do is to think just because theyre in a big market that somehow they know more or they are better than the people running small stations. Or somehow, smallmarket have small people. All markets have big people with big he goes and lots of power and clicks. Its hard to Program Radio in a small town. There are amazing obstacles when you come in with your bigcity ways and you think you have all the answers. Chris, we will let you wrap up the big picture. As i have followed you over the years, here you are in 2015. You have been around the track a lot and you are not the same young fellow i knew 15 or 20 years ago. Whats your assessment of the big picture . What do we as radio broadcasters need to be concerned with Going Forward . I think what we have to be concerned now moving forward is not making the excuses that we have sort of made a habit of in the past. The point i have always made about things is that there have been Radio Stations in ppm that have been number one long before volterra. Sometimes, we tried to pick on one thing and make it all about that one thing and we lose sight of the big picture. Thats not good for any industry. The thing im most passionate about, i actually think nielsen will get it right and i actually think average quarter our rating points, not share, for broadcast radio will increase. That will be great for business. Michael everyone, thank you so much. Lets have lunch. [applause] [captions Copyright National cable satellite corp. 2015] a look at our primetime schedule on the cspan that works. Starting at 8 00 p. M. Eastern, a aspension from the annual Security Forum on the dangers of crisis and how the terrorist group is currently using the internet as a recruitment tool. And books onuthors immigration issues. An American History tv with a ,ook at congressional history including women in congress. Tomorrow morning, Michael Warren of the Weekly Standard talks about donald trump and his view on policy issues, following last weeks debate. Then a look at millennial voters and what is important to them, including Student Loan Debt and health care. After that, politico contributor mark perry examines his recent article on infighting at the pentagon and what is the best way to combat china. Us, of course, your phone calls,. Acebook comments, and tweets the agingake you to committee and a recent hearing they held on senior telephone scams. You will hear from one of those victims and an expert who says criminals are frequently outsmarting the technology. We will take your calls and comments on phone scams. When Congress Passed legislation creating the national do not call registry in 2003, we ought we thought we had put an end to the plague of unwelcome telemarketers who were interrupting americans morning, nearlynd night, but now 12 years later, phones are once again ringing off the hook. In this hearing, we will look at why americans who have signed up arethe do not call registry still getting unwanted phone calls and what can be done to. Top it we will see that a large part of the problem traces to the fact that the Regulatory Framework behind the do not call list has byn rendered ineffective advances in technology. It used to be that phone calls were routed through equipment that was costly and complicated to operate. Highvolume calling was ,ifficult and expensive especially for international calls. Could not bepment used easily to disguise or spoof a caller id, but now, phone calls can be routed from anywhere in the world of. Ractically no cost this can be done by using socalled voiceover Internet Protocol Technology for voip. The computer programs needed to generate these calls are remarkably inexpensive and easy to use. Telemarketers scrub their calling list against a database to make sure they do not dial numbers belonging to consumers who have signed up for. He do not call list if you are on that list, theres a good chance that the telemarketer who is calling you. S not legitimate instead, it could well be a scam artist using a computer program. O to generate robo calls these typically originate offshore, often from call centers in india, but you would not know that fact from looking at your caller id because the scammers spoof their caller id to add credibility and hide their true location. As we learned in a r