Which is the event or the organizer of this event today. We are a nonprofit nonpartisan Technology Policy think tank and we tend to work on charting the path forward for policymakers towards our Bright Future or Technology Enhances freedom and freedom enhances technology. We are delighted to have you here today for our event. As a just a couple of housekeeping matters. Were going to go right through the various panels and presentations or if you have to get up please just do so. The will not be a break in the middle but i would urge you to try to avoid the camera shot to the extent possible and doubly urge you to not trip on the wires because thats no good. And so with that i i suppose te only other thing is hashtag is coppa and if you need to log into the wifi, the password is constituent at the moment. With that we will turn to our first panel which is creators in this space, and this produced some introductory videos which we will play to start off with. So enjoy. Thank you for coming. We have a stand up and shout body. Our team of educators be devoted to grading original content that will delight and inspire children. We make preschool videos that are thoughtful, educational and entertaining kids worldwide via our mother goos club. Kids love them because they are fun. Parents love them because they encourage learning and family bonding. We know . On any given day Families Watch our videos millions of times. Altogether, that comes out to billions of views and millions of subscribers. Plus our fans show us through videos, pictures and emails and by commenting on our videos. So who are our fans . Our audience is Young Children and their parents, grandparents and caregivers. They rely on mother goos club. Our broadcast quality videos are short, 100 safe, and, and full of color and fun. Thats why kids to and from around the world. They know mother goos club has music, dancing and learning. Mother goos club is a true interactive experience. Kids dont just watch. They sing, dance, lap and clap and giggle alone. Parents like what they see so they come back again and again. As one of youtubes leading family channels we are a trustworthy choice for any device in any situation from earth day parties to road trips to cozy afternoons at home. So join mother goos club where learning is fun, where kids love to play, where families come together mother goos club, preschool to the world. As a canadian i want to say thank you for not having the low freezing level of weather because its pretty cold up here. My name is jackie nerdecrafter. We focus on celebrating geek cultures even though these things behind me might seem like toys they are, in fact, collectibles pick the average age of conventions is, in fact, between the ages of 2534 and the way we celebrate on my channel is by using crafts. The main goal of my channel is to entertain while learning new skills. In addition to that my channel also does reviews of craft kits. The reason i do reduce is to give parents and people with purchasing power the ability to make smart decisions. So we test out whether the kid is good or if the shortcomings really dont merit bank purchase. At 12. 99, we should be getting more color. Mind you the quality of the booklet and presentation does electric my biggest concern is as a fema creator any of the hobbies we have seen to be going into the category of traditionally childlike hobbies, whereas many of us who do crap whether it be with dolls and turning them into works of art or squishes and transferring them also into works of art should not be deemed as child type content just because the materials themselves might traditionally be something that children might have joined. If this does go through the biggest impact in the crafting community will, in fact, be hurting female creators come many of our male counterparts did use power tools. However many of us and female crafting Community Like to use things like clay, colored pencils, watercolors, and squishes. Id like to have this open dialogue with you and sin not only protect female creators but also everything celebrating geek culture but channels that you focus on childhood content to keep them open. The storm has begun. You can hear the rain coming down. Spirit it definitely says pregnant. Were starting a law firm. We are not trying to display the ideal, not trying to display perfection that by any means. We tried to share that jeremy and i have gone through marriage counseling. I struggle with depression and anxiety. Today is a big day for our service celebration. There are two main reasons we decided to homeschool our kids. Now on to our final destination. Good night. My name is forrest and i run the kreekcraft channel on youtube and i am a daily live stream or on youtube gaming. For the people unaware of what that means exactly its a lot like sitting down every cent and watching on your tv. Instead of on your couch it usually in your computer chair and instead of on tv its actually on your computer monitor and instead football it is the good games. As far as the videogames i play and live stream you guys mightve heard of a few. I mainly do mine craft, fortnight. They are the top three most popular games in the world now. The great thing about streaming these games is that viewers can join in to my games with me and they can play with me live on live stream. Waitressing in the background is footage of a recent live stream of me doing just that, playing with my viewers. Thats pretty much my career in a nutshell. Its much more complicated than playing video games. Theres lot of, its entertainment. You have to be entertaining. A lot of numbercrunching them a bunch the goes into it but for the most part thats what i do on youtube. Awesome. Thank you, guys so much for those videos. Im sure some of her audiences mostly with the work, some of them are just discovering it. On a personal i want to thank all of you because i have siblings at different ages and i think that really covers all of the content you create and what to thank you for quieter car rides and timeouts when i could do Something Else that is very important, a lot of people watch your cartoon and obviously to the kids who learn from it and develop. Were going to die for a did and going to talk about how coppa changes your business can make great. The second panel cover more of a legal aspect. Were going to start probably start with the money and follow the money. So how did the copper changes affect your business, coppa changes, revenue stream in any way . Who wants to start . Ill start. So the changes for some like to apologize my voice. Im afraid im getting over a very bad cold right now. The changes have come into effect beginning of this year. So we are still seeing what the impact is. Having said that, knowing that these changes would come into effect, the substantially altered our Business Plan and come fourth quarter, to premuch frontload as as much production that were planning for 2020 into the last quarter of the year. What that meant for us was whatever production streams we plan to do this year we identified the minimum we need to do to keep our channels liable. And then tried to get as much of the production done while we had a budget that we knew we could plan around. In our case as you seem from the summaries our content is video producer we work with professional animation houses so that as quite a bit of overhead and requires us to spend a minimum amount to make the deals that we have a lot less flexible than many other channels. We took advantage of knowing what our budgets look like for the fourth quarter, made those, execute on those plans of what thats meant for 2020 is a much reduced content pipeline and production pipeline. And for contractors and employees, that much less work. So when the changes took place with the ftc on september 4 announced as a First Impression application of the coppa there would be considering youtube creators individually as operators, i as an attorney i started looking at what that meant, how it would apply to us and our channel. We do a family blog which is like a reality documentary show of our family with five kids showing just what were doing in our day. I knew within our business and major component of it was the personalized ads that we received from you too. We were told by youtube that with these changes personalize as would be turned off on content that was considered directed to children. At that time our family have been working on producing a new channel those going to be called j house junior. We wanted it to be specifically edited and directed to children. We wanted it to be really popular on youtube kids. We made about ten videos. We are to make editors set up fulltime to make that and trying to do a higher level production that would make shorter and much more entertaining video specifically for kids. When the announcement came out that coppa is now apply specifically to creators we said look, theres all kinds of risk we could be facing the penalties. With coppa its over 42,000 per video is the potential risk we could face up to, and as a channel right now are j house vlogs jim has over 1400 videos, over 200200 hours of content and so that was a lot for us to be sifting through which sent to shut down production of j house junior because of all the unknowns, uncertainty and the loss of revenue and youtube came out and said this will have significant Business Impact on those for making child directed content. Like terry said, the implementation of that just happen within this week and so its too early to say is exactly what happened but what we plan to do is to compare analysis of what happened a year ago and do that month by month to see what the differences are but its too early to say for sure what that looks like. I my cells have a few friends that were also you tubers and theyve been directly affected by this myself. A few of them have reached out to me and reported they have lost revenue up from like 60 to 90 of their total ad revenue, which obviously thats not viable. Some of them are having to completely shifted the content to be more mature, more energy, more untold adult focused so it qualify under this coppa bill. And a lot of them are completely having to just quit youtube and the channels altogether. I dont think mine is so, for my channel usually when i do crafting id like to think my channel is there a inclusive. But with all the changes that have been happening i find myself intentionally slowly starting to use kind of alienating typed language. So instead of thing you can do this with your kids, i could say you can do this with beginners. So im starting to shift my language, even though this is supposed to be, crafting is a meeting with an all use an order to relieve stress and have fun. But when it comes to all these roles i find that im starting to shift my language and how i want people to see my channel as that something thats just child directed. In addition, because the changes have been fully, we have seen the full wrath of it yet, a lot of people in the crafting community who are using watercolors and colored pencils have been flagged and have their Comment Section to know. These are channels that make content for people who are above the age of 18 or teenagers and. But at this point they also did get it and their comments section were turned off and they started panicking as well. Sorry guys i mentioned to like things are already happening. Its the comments section and the target ads that are being taken away. What else on the changes in how youtube operates in the space has affected . Any other kind of structure or infrastructure opportunities that were taken away . Yeah. On a video thats designated as made for kids, not only do you use personalized ads, and the commissar big dipper think about this as a creator, what sets us apart from tv is were able to interact with the audience. For us with family content we regularly have people ask about the recipes are asking questions or theyre giving advice like one of our site just had seizures and was diagnosed with epilepsy. We have people want to reach out and tell us about their story or experience and creating a Community Around these different topics. Comments getting shut off a such a loss. We spent hundreds of hours responding and delete those comments and then they are just gone. The other thing thats a big deal is on videos theres a feature called eye cards and drove out to put five of them on each video. We do a poll on every single video, i can that interactivity were asking a question do you know someone who is epilepsy and your family or extended family or whatever, and youre also ao recommend videos that are related to what we are currently going through. Researchers had some serious earthquakes and a sample made a video about that. When we talk but about it i cat in an eye card says heres another video we have worked with earthquake or none with what with through a tornado as a family. Those features are being removed along with into carts. A lot of features that allow us to connect and engage in a good expenses with audits are being removed on videos that are child directed. I would say think of a common section because were going to talk for expensive. Im also a College Professor in addition to doing youtube. So think of the Comment Section in the classroom and you tell your students you cant ask questions and you cant have anything in terms of an enrichment other than just watch me lecture in front of the classroom. The classroom, it will evolve. You wont have a sense of community or sense of engagement. Students will not learn. You are moving everything makes a classroom engaging in terms of the method. Thats what the comments section is for most of us here on youtube, is that were engaging, enriching, and its a learning experience not just on one side but both sides as well. There are many times where ive used the material at people like doing it wrong and then give me the right way to do it. So im also been enriched by this experience as well. I also want to say on the topic of life streams, if live stream gets marked as for kids, they completely shuts off the live chat as well which pretty much completely defeats the purpose of live stream because they cant live interact with you. Theres no way to donate. That gets removed so at that point are basically like talking to a wall. For our audience i would say the major loss was playlists come for the parents of Young Children, i would say perhaps the most important tool that the jews to generate and manage their childs expert on youtube was by having their own private playlists. Within to lose the ability to create playlists with the family, i would say has affected quite a lot of families. I was in a playlist front we do have our own playlist we put out there and users to use our playlists i would say we used to have a situation where we would take our playlists and then change around the videos after a while especially new videos that would promote our latest video. What we got feedback from a number of families was many comes to want to watch the videos of particular especially if the children are special needs and the change in the program affected them. We just create new playlists and basically just live our playlists the way that they are and and i know many families had their own playlists. A lot of parents were relying on it and its a blow to lose that feature. With mother goos club its more clear the main audience is not with the rest of our creators you guys might come your elaborate a can for people who are not thinly with much of your work, like to have a sense of percentage of who watches your videos . What age groups are they in . So on that topic it gets very hard, which is one of my primary concerns. One of the games i played is my craft and bought mine craft was probably originally made for teenagers is one of the biggest games and will and it has seniors play, little kids, adults. The thing about the internet is everyone is completely anonymous. I can make an account and sent him a 55yearold to watch as my little pony. Its not true but i could. As a result you really dont know who is watching your videos. In terms of me, only 5 of the audience ever comments or interact. The other 95 i have no idea who it is watch my videos. There. There is no way for me to tell. Youtube does provide its analytics but its for ages 13 and up. We do use that. We have done brand deals on her channel with tmobile, bed bath and beyond, google, amazon, Different Companies and will send in those analytics and say heres the demographic age and the demographic by gender and location. All that is aggregate together and given to us and we can send that and use it but as relates to coppa were told us that reliable information if we determine whether our content is made for kids or not. We are left a lot of ways guessing what is and what is not like the craft was saying. I know i predominately make content for a very specific audience, which is geeky, female crafters and to say that i have about 85 of the audience are female above the age of 18. 18. So i do have that information but again these are analytics that we are given only as the age of 13 and up. The majority of my audience is, in fact, according to the analytics between the ages of 18 to about 45. Just wanted to note that its one thing we learn from this process and this conversation is that theres very Little Information about how Little Information we have about our audience. There is quite a lot of privacy on youtube and on the internet quite frankly. We just dont know. Theres information we will get about our audience is very much aggregate information outside the u. S. On the country level. In the u. S. Is aggregated to the state level. We have information on login users but again its only 13 and plus. For example, with our audience we know that most of the audience under the age of five of course the actual demographics will show a sickly primary people in her 30s and 40s, event people over the age of 60, right . Again, probably the parents ad the grandparents. For us that is actually in many ways the key audience because theyre the ones who are selecting our program, right . The Young Children who watch our program are not the ones who are in control of the device, not the ones who are necessarily deciding to watch our program. We need the parents, the caregivers to be fancy and to understand what were trying to do and to want to put us in front of the kids. In many ways when we talk to our fans, they are the ones we are talking to, the ones are reaching out to us and the ones were engaging with. Thats a very different dynamic than each of the other creators on this panel. It goes to show how wide