Weve given you all a copy of my newest book which was just published yesterday digital dysny which looks at the history of how we ended up here but also paints a picture of what the implications are when everything becomes digital, becomes connected, becomes sensorized and we see a world that impacts every experience we have. Well get into that as well. Larry, let me turn it to you and perhaps you can spend a minute to introduce yourself, robin as well . Sure. Thank you and thank you to the Churchill Club and center and congratulations on your book. I had the privilege of reading it in manuscript so i can say with complete confidence it will be a terrific success. I think it encapsulates a lot of the same kinds of technologies that ive been looking gnat the research ive been doing and that was the basis of our book last year big bang disruption, and it es more of the same. We talked about that this year because we were there, my feet still hurt. But i think one of the big themes i want to look at is what we think of as the sort of the Second Generation of Disruptive Innovation as a result of the digital revolution. So 20 years ago when i first started writing about these trends, the industries affected immediately were the obvious ones, Consumer Electronics, computing, communication, entertainment and media. The ones that were effectively using those technologies all along as kind of the core of their offering. What we found the research for big bang destruction was that now were entering a new stage where all the other industries that werent affected or werent as transformed first time around now its their turn. And a lot of interesting reasons we could talk about, why some industries happen slower than other, some happening faster than others but all the same kinds of being amazon, being napsterized, all the sort of same things that happened the first time around are starting to happen in industries that had very little impact last time and thats created an interesting set of threats and opportunities for incumbent businesses as well as startups, investors, and, you know, other interested parties. So those are the technologies i think that you write about so well in the book and, e you kn we should sort of hopefully talk about some as many as we can. Robin . My leads are Global Industry that serves our social clients around the world. Ive been with accenture for nearly two decades and one of the privileges of working there is i get to work with lots of exciting clients and as i charity my history with accenture, ive been working around digital disruption for the last couple of decades and its interesting you mentioned napst napster. I was working with the music major, all of them, when napster hit them and made their response or lack thereof and then i ive done work on the console gaming space. Ive worked over the last three generations of the consoles we know and love today. And those are kind of interesting from arp digital disruption perspective because unlike the smart phone we throw away every three years, consoles, playstation, xbox, they have to last for a much longer period of time so the strategy and digital decisions youre going to make around architecting those consoles and how you launch them and they work through those generation different from a lot of the throw away Consumer Electronics weve seen today. Ive been lucky enough since 2005 worked with the leading cloud providers on architecting their global clients and thats interesting because youre making decisions that are quite often a decade or, indeed, if youre looking at things like network technology, thats a two decade investment so youre peering into the Digital Future and trying to guess where the world is heading. Then as you look at sort of some of the other areas ive worked ino ;jw around mobile and iat a you look at the results from ces, Amazing Development just over the past year around the internet of things and just bringing it full circle, i started my career with Ford Motor Company back in europe in Vehicles Development around electronics and i worked with ford back in 95 with virtual reality, using Silicon Graphics and i a thing called a cyber glove that you put on and you could see your hand. 20 years on it actually works. Back in the day 20 years ago it didnt and we couldnt achieve what we want. So its interesting as we look at digital disruption and the fast pace that we see that everything is changing really, really fast, that there are these long cycle developments around Digital Technology that actually underpin a lot of the change we see and the disruption we see right now. Although we look at disruption and say its happening right now, a lot of the seeds and foundations that allow that disruption to occur are sew sow other a decade or so. So congratulations on the book, sean. Ive skimmed it. I havent had a day to read it but fascinating reading. Thank you. Its interesting we both all three of us but really both of you have talked about time act its something i talk about in the book as well. We tend to think of these eureka moments. These ahha moments where innovation is binary but really its part of this broader evolutionary path that plays out over years or decades. I think thats definitely what we see with the trends were talking about today, digitization, connection, sensorization, we started first with devices that were owned at very high frequencies, televisions were one of the first to become digitized, 98 of households have them, they own three of them. So you take something widely owned and start there. So weve now gone through over the last 15 years all of the core devices that we have. And were starting to now spill over into these adjacent space, these second order effects, i suppose, if you will. What do those start to look like . We can paint to the end of the story where everything gets impacted. Thats an easy jump. Whats the sequence of events . Do we see from now until the end of digitization, if you will. Well, as a general rule, one of the things that we have found in our research about industry transformation is it sort of happens theres a famous quote from ernest hemingway, a character asks another character how did you go bankrupt . And he says two ways, gradually and suddenly. And thats what weve found in the industries. You see a long period of graj wall change where the incumbents say all right, this new technology is coming, it may eventually affect our core customers or products but its happening as an incremental way, almost a predictable way and we dont to worry about it. Then one day some event happens or some Critical Mass is reached, some product, somebody finally gets the right combination of technologies and Business Model and they put it together and they let it go and its facebook and all of a sudden, you know, all of the rules are changed and i think thats sort of you know, the general trend were seeing. So as you talk about in the book, the Price Performance and size and power utilization are also very important of Sensor Technologies and kind of, you know, computing stuff is Getting Better all the time and you keep having this moors law type of effect. So it now becomes Cost Effective to start introducing intelligence into more and more things and my takeaway, i think, from las vegas last week i said in an article that we did for forbes was if there was a sort of one overriding message, it was kind of the theme song from the lego movie. Instead of everything is awesome it would be everything is connected. Everything you saw was connected to everything else. And one of the ones that really struck me was the next start thermostat. They now have a Partner Program called works with nest and a list of partners initially seemed completely bizarre. It was the Car Companies, it was the lock company, it was im trying to remember some of the oh, your fitbit, like what do those have to do with the thermostat . Well oh, and the dryer, that was it, whirlpool was part of it. So your dryer is talking to your thermostat. Whats going on . Well, its telling you if youre lets say you get in the car and you left, okay, well, the cartels that to the thermostat, the thermostat says nobodys home, turn down the heat or turn off the air conditioning. And if youre not home, then the dryer can be told hey, theyre not coming back so slow down the cycle and ten minutes before they arrive turn it back on to get a fresh cycle. Or when you put your key in the smart lock it says oh, sean just walked in the house, this is the temperature he likes. So adjust the settings accordingly. And these are kind of connections that, as i say, initially they seem quite bizarre but as you kind of work your way through it you realize, wow, that makes a lot of sense and, of course, these are totally different industries, the Car Companies and the washing Machine Companies and they were stat companies and google. They dont normally seem like people who would be partners or things that would go together but once you get to that incredibly low price point and you just shove a sensor, dozens of sensors into everything then suddenly these connections become possible and the idea of industry, you know, this is the car industry, this is the manufacturing industry, this is agriculture, the very idea of industry starts to fall away and you see these very strange bedfellows. And i think one of the things that happens in technology is we have resources that go from scarcity to surplus. So i was thinking about 60s and 70s where Computing Power was a scarcity and so we used it sparingly. Universities may or may not have had computer access. There might have been a mainframe people could queue up for, they would sign up for time on the computer and then around 84 we take that scarce resource and it kind of becomes an abundance so we start to waste it. 1984 apple, of course, introduces the mcintosh, the first computer to use a practical user interface. Prior to that time we never would have wasted power on that because it was a redundant feature. If you wanted to control the computer, you would use a command window. Xerox tried a graphic cal user interface in 81 but it wasnt successful and it was expensive because you had a pay a premium for that Computing Power. I feel like sensors are there today where its gone from scarcity to surplus and we waste it and when we do it creates these new opportunities or these new marketplaces so i think about image sensors of phone. We used to include one image sensor on the book, then we included a second one on the front, now were including multiple ones. But include a second one on the front and what happens . It changes our behavior and introduces the selfie and then we can argue whether thats a good thing or bad thing. The word of the year two years ago. And thatsm power because we deployed sensors on the front of that mobile device. So if youre in an industry you need to think about what are the deployment of sensors going do to the experience that my end user has. Thats a great example of the gradual and suddenly phenomenon. One of the things thats driving the sensorizization of everything is sort of an unexpected event which was the smart phone revolution. So we now have a billion plus smart phone devices. And what thats done is created the secondary market for the parts that go into smart phones. So if you take a commercial drone, if you take a 3d printer, if you take most of the things in the internet of things, if you literally take them apart, you find most of the pieces in them are smart phone pieces. Obvious theyre lastgeneration smart phone pieces and you can buy them cheap on the secondary market because theyve been made in such incredible volume you say i need a gyroscope, the chip sets, theyre being made in such volume in the smart phone market that it spills over into these other industries and suddenly what might have been years away from being a Cost Effective moment in which to introduce these torjs ooechnologies, oops its happening overnight. Id say if you look at the core technology, i like to think of it in simplistic terms as the device level, huge advances as both of you rightly say at the sensor level. Youve then got the network, the connectivity, talking about these connective devices. Arguably connectivity certainly is not moving as fast as were seeing in advances in devices and then youve got the cloud which is unlocking incredible creativity. But im struck by the at a Technology Level there were those things happening but there are three other things that i think are almost as vital and i think the reason were seeing the explosion of creativity and everything youre seeing is not only the Technology Development but also the fact that there are kind of open ecosystems for development. So if youre a small startup today, you can now conceivably go into the hardware space. You can work with a variety of different players in the supply chain from shenzhen to using amazonsh ship bar to do your fulfillment. You can get into the hardware space. And in the Software Space weve seen years of open source so you can stand on the shoulders of giants. The other thing, and we mentioned smart phones, you can look at the smart phone or the user and the financial power of that user and, you know, with android and ios, thats one billion customer accounts. One billion paying users that you as an individual developer are willing to sign up and develop for android or ios, you can access. Well, thats unique. Thats something happen thats happened over the last year and then sort of back to your world, sean, you know, just continual rise in Consumer Electronics. And, indeed, enterprises spend in Consumer Electronics and whats fascinating in that space is not only are we spending more and more on Consumer Electronics at the expense of other categories, products like your tv is costing less, certain categories are going obsolete so youve kind of got a hedge room opening soup that kind of fuelling of spans in these new categories is phenomenal and it comes to the point of, you know, how many units of the apple watch will be sold and whats your proxy for how many apple watches will be mold . Well, theres such a huge amount of spend opening up for these i think were in an amazing tim of creativity in the Digital Space and its almost this cambrian moment where were just seeing proliferation of so many by cs. The interesting thing will be one which ones of those will survive, which ecosystems will eorvive . tpd to your point, larry, ab how will they interact, its a very good question. Which services will be the king makers and the platforms that everything will congregate to . Will bitit be ios or android . I think it will be a fascinating time and incredible amount of change we see over the next few years. And the standards, too. A big part of it, weve been seeing this on the internet of things for the last several years is there is not yet a kind of dominant standard for how these devices will share data and interact. There are three, four, maybe five competing ones, we dont i wouldnt predict which one is going to win but we also found in the research that its very typical in an emerging new cosystem that you will see in fact, its a sign of maturity when you see a fight among different possible standards providers and eventually, as i say, it gets worked out. But until it gets worked out its very chaotic and right now most of the internet of things, solutions and there were many more of them this year than last year but most of them are point solution, like okay, this is the smart baby monitor, this is the smart electric grill, this is the smart what was my favorite . Oh, the smart yoga mat. That was a good one this year. Theyre really aimed at a particular solution for a particular audience. Theyre not really part of some whole. But you can see its kind of groping towards that and we know it will happen, but as you say, we dont know who is going to make the market. And i think what were doing is were building up the nodes, right . So youre building up the nodes of the network and the nodes of the network five years ago were a couple of core device, primarily p. C. S, mobile phones started to show up, tablets. But weve changed the structure of the network making the mobile phone right now the center of this network so it becomes a hub device. And if you look at those devices that are launching, connecting to the internet, they dont have an interface. The interface is the smart phone, thats the view finder into this digital life. I look back 15 years ago and our digital existence was separate from our analog existence. We kept those two worlds separate and we would actually go online. We even talked about going online or logging online and we viewed those as very distinct identities. And we see that blurring with that mobile phone really becoming the bridge that allows us to easily toggle between those two identities which were once very distinct and now were quickly merging. Which may not necessarily be such a good thing. Yeah. And i think i mean, thats an interesting premise that social norms will start to sets in and will start to apply social norms to what we want to have digitized and what we dont want to have digitize sod the question now is not can we digitize it, its not a technical question anymore. And that used to be the focus was, you know, the technical solutions, now its should we digitize . And if so, how do we connect . Do we connect it directly over a 4g or 3g or 2g network . Do we use bluetooth . Do we use some other type of communication protocol . Whats the use Case Scenario. Thats the paramount question. What is the use Case Scenario for my experience . And one of the sort of one of the Positive Side effects of all this entrepreneurship and innovation is you do get kind of a thousand flower