Documenting innovation and development at the time. Mmmm zip mmmm zip well, hello, my friend how do you do . I hope you have a moment to listen to what we have been say two each and every one of you they never have failed through the years through driving rain, sleet, or snow but now theyve got a problem the answer, my friend, is very simple up to you to see them through [vocalizing] well, back in the day of the 13 colonies mailing a letter wasnt much trouble there werent too many places to send it but now its a different story theyve got more mail than ever before its stuck in backs, packed on shelves theres hardly room for anything more theyve got a terrible load youve got to help them right away the u. S. Post office [monkey tittering jittering chittering] it wasnt long ago communication was a simple act, but mans ingenuity is limited, so man found a way to bridge the distance he invented writing and typographical errors. Vastrry messages across distances, men developed roads, highways, turnpikes. Car hornsns honking] until recently, communication remained a simple act. What matter if it took two weeks to go from new york to atlanta, over a month to st. Louis . If a letter arrived a month or so later, nobody fussed. The times were tunes to wagon wheels. Distance was measured by weeks and months. Everything was a part time off. Then, slowly, the country got up steam. Commerce shook off its sea anchor and headed westward. There was a new idea speed. Everything was coming up to date and theansas citys portland. Communication became the most vital aspect of our economy. The post office became the prime artery for congress for commerce. For a time, the department was able to keep up. If the male piled high, put on of equipment. If that did not do the trick, add a few more clerks or a flock of carriers, but by world war i, the post office carried more advertising in a week then all the newspapers and magazines could carry in a year. It was the countrys bill collector, check deliverer, errand runner. Delivered, 20maile billion. Double to 40 billion. This year, it doubled again, nearly 80 billion pieces of mail. The post office stands to be swamped, overwhelmed, drowned in a sea of mail. Where do we go from here . Patchwork, piecemeal Solutions Based on obsolete transportation routes will not work. The answer has to be as new as the challenge is, and the post office has the only logical answer. Zip code. The distribution via Straight Line, always the shortest distance between two distant points. Zip code. Five trailblazing numbers like this one launch every piece of mail with spaceage speed and precision. Now thats easy to say and it sounds just fine but lets put this question right on the line what is a zip code, postal clerk what does it do how does it work if you lend an ear well be glad to explain how is it code eases your postal pain how a zip code eases your postal pain since the country is divided into 10 big sections each with a number to establish direction before your letter has even departed weve already got it started [vocalizing] the next two digits go handinhand two a Major Post Office over land each big section has town after town we need these numbers to really narrow things down we got the section weve got the city with two more numbers, were sitting pretty these last two digits are really specific there your local post Office Number terrific [vocalizing] what a system as you can plainly see, just five little numbers quick as can be if you have a question or you have a doubt if youre still not sure what the whole thing is about new just always remember, this code defined means city to city in one Straight Line dont take it from us dont take it from me try it yourself seeial see youll is a better deal than you will get from any other postal department. Yes, it is a better deal. On valentines day mail straight as an arrow and on valentines day, it could be cupids arrow. Valentine. Rl, a boy there was a in new york city who loved a girl he sent her cards to say he loved her to say he cared that special way his lonely letter lagged day after day he waited long and lonely hours just to hear what he would say but when his words were finally spoken all her love had gone astray day a sad, sad time now another valentine, carefully zip code it here and here. A different girl. Still far away by frisco bay, but the same boy, it little older and a little wiser. His letter flew across the country dayn just a it reached her hand in just one day she knew the answer happiest girl in all the land [humming] and those zip code numbers will help clear out two of the major problems that give the post Office Department fits. Have you ever asked yourself this question why do postal clerks get indigestion there are many reasons i wont bother to list them i guess thats as logical as a man could get but thats not the reason for the stomach upset its from trying to read the american hand thegibly written throughout land this letter will prove exactly what we said the name of the city cant be read oakdale oakfield oakhurst oak park oakwood Tuscaloosa Tuscaloosa tuscaloosa . Now you see what we mean if the ridings no good this letter might as well be carved out of wood i got a letter here for somebody from springfield. Springfield . Im from springfield, pennsylvania this letter is apparently for me arizonapringfield, and i want you to know ive been waiting for this letter since a weekend ago i have looked into this problem, and im telling you, boys you are angry and you have a right to be there are very many cities with identical names springfield is not the least of these do to sendd does it a letter my way when im in springfield, usa . And aingfield, il springfield, in springfield, ms and a springfield, pa what good does it do to send a letter my way when im in springfield springfield, usa zip code is bringing the male explosion under control. It is as uptodate as the computer, as timely as the fantastic zip code scanner, electronically reading zip codes and sorting the mail. It is a success, but to make zip code work, you must use it. Zipmber, only you can put in your postal system. Ladies and gentlemen, the postmaster general of the united states, the honorable lawrence f. Obrien. One way we can measure the success of our zip code program is by the number of Foreign Countries who send us their postal specialists to study our system and determine how much of it is adoptable for their own purposes. They come because of the simple zip code works. It works for the post office. It works for all who use the mail, small business, bulk mailers, or private citizens. To get any zip code numbers you may need, including your own, just call your local post office. Headkeep it all in your dayzip code every you know you got to have zip code on the envelope a zip code a zip code morning, noon, and night and everything will be all right you get Faster Service at a lower cost you know you got to have as it code a zip code and everything will be all right well, meet a fellow called misters it what he can do for you will really make you flip letters, have any parcel demands, were going to leave you in his hands youve got to have a zip code everything will be all right and now, my friend well say so long we hope your singing our zip code song we told you everything we know its up to you to make zip code go you know, you gotta have a zip code a zip code morning, noon, and night everything will be all right you know, you gotta have a zip code every morning, noon, and night everything will be all everything will be all everything will be all right