Cooperation with NGOs. These five categories combine to present a comprehensive picture of how CSR can be used to effectively connect the dots between business, the community and talent. And we can see this in practice in Lithuania, where international companies are assuming the role of ideological leaders through CSR activities that are aimed at tackling key areas and creating a sustainable future society. Ensuring equal rights for all Activities aimed at promoting diversity, inclusion and equality are high on the agenda within the companies in the Lithuanian GBS sector. Telia, a major Scandinavian TelCo company whose Vilnius-based Centre of Excellence employs more than 500 specialists, runs a regular series of conversations on diversity-related topics, called Diversity Talks. The most recent of which is focused on ageism. Added to which, its support for LGBTQIA+ issues has earned it the accolade of the most LGBTQIA+ friendly workplace by Sweden’s largest trade union Unionen, while the company has showcased its support for Pride in Denmark, Finland, Norway, Sweden and the Baltics.