This promoted content is produced by a member of The Drum Network. The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum's audience. Find out more on The Drum Network homepage. Cult shares its findings from their Futures Pulse report on conscious consumption The body of research on the growing importance and influence of conscious consumption seems to expand every other day. And whereas previous recessions have heralded a decline in people placing sustainability as a priority, this time around, as Kantar’s Karine Trinquetel has observed, “the story looks different”; the pandemic has only accelerated people’s interest in making more conscious and sustainable choices.