Curiosity powers SAS' biggest brand move in 20 years Analytics giant's commitment to innovation fuels the launch of 'Curiosity Forever' brand campaign News provided by Share this article Share this article CARY, N.C., May 5, 2021 /PRNewswire/ -- Curiosity is transformative. It enables humans to ask bold questions and sparks innovation. Curiosity is also the heartbeat driving SAS' new brand campaign, "Curiosity Forever." The company unveiled the multi-year campaign designed to reintroduce SAS as the world's analytics leader in advance of its popular AI and analytics conference, SAS When curiosity meets capability, the world moves forward. (PRNewsfoto/SAS) "Turning data into answers expands the reach of curious human minds and reveals new possibilities," said SAS CEO Jim Goodnight. "When harnessed to the right technology, curiosity can change the world. Together with our customers and partners, we dare to ask, 'What if?' In return, our customers live out the promise of SAS by improving bottom lines and efficiency while making the world safer, stronger and more resilient."