A customer journey map (CJM) is one or several schemes that include stages that consumers pass when interacting with a company. According to LinkedIn, over 67% of modern customer experience specialists employ or have used CJM. And about 90% of those professionals reported that customer journey mapping affects their enterprises positively. So, how to make an efficient CJM? Defining Customer Touchpoints Within the Customer Journey Mapping Process As indicated in the latest Oberlo report, nearly 33% of people worldwide shop